templates: Clean up formatting of FAQ content.

This adds some paragraph splits and curly quotes.

templates/zerver/faq.html

@@ -1,7 +1,7 @@
 <div class="faqs">
     <div class="padded-content">
         <header>
-            <h1>Frequently asked questions</h1>
+            <h1>Frequently Asked Questions</h1>
         </header>
         <div class="faq-box">
             <div class="faq">
@@ -16,9 +16,10 @@ <h1>Frequently asked questions</h1>
                     entities. We also often offer steep discounts to
                     educational institutions, and in other scenarios where
                     users are not being paid a salary. Just contact
-                    [email protected] and we'd be happy to discuss your
+                    [email protected] and we&rsquo;d be happy to discuss your
                     situation!
-
+                </p>
+                <p class="answer">
                     You may also be interested in
                     <a href="/for/open-source">Zulip for open source
                     projects</a> or
@@ -35,11 +36,10 @@ <h1>Frequently asked questions</h1>
                     of users, including Fortune 500 companies like Akamai,
                     and open source communities like
                     <a href="https://www.recurse.com/blog/112-how-rc-uses-zulip">The
-                    Recurse Center</a>.  If you'd like to see a large Zulip
+                    Recurse Center</a>. If you'd like to see a large Zulip
                     in action, the
                     <a href="https://chat.zulip.org">Zulip
-                    community server</a> has thousands of accounts and hundreds of
-                    weekly active users, and is run on a single machine with 8GB of RAM.
+                    community server</a> has thousands of accounts and hundreds of weekly active users, and is run on a single machine with 8GB of RAM.
                 </p>
             </div>
             <div class="faq">
@@ -53,14 +53,15 @@ <h1>Frequently asked questions</h1>
             </div>
             <div class="faq">
                 <div class="question">
-                    Do you prorate accounts that aren't being actively used?
+                    Do you prorate accounts that aren&rsquo;t being actively used?
                 </div>
                 <p class="answer">
-                    Yes! We don't want to charge you for a service you
+                    Yes! We don&rsquo;t want to charge you for a service you
                     aren't actually using. We prorate by the day, and only
                     charge for a user if they have logged on in the last two
-                    weeks, even if they haven't explictly been deactivated.
-
+                    weeks, even if they haven&rsquo;t explictly been deactivated.
+                </p>
+                <p class="answer">
                     If you start on the Premium plan and drop to Free, we
                     will credit your account for the time you have left,
                     that you can use when reactivating your Premium plan in
@@ -74,7 +75,7 @@ <h1>Frequently asked questions</h1>
                 <p class="answer">
                     Yes! Our high quality export and import tools ensure you
                     can always move from our hosting to yours (and back). If
-                    you'd like to do a migration, email
+                    you&rsquo;d like to do a migration, email
                     [email protected] and we'll get you started!
                 </p>
             </div>

templates/zerver/why-zulip.md

@@ -5,8 +5,8 @@
 Zulip is not just a “better Slack”, in the same way that iPods were not just
 “better CD players”. Zulip’s topic-based threading changes what is possible
 in chat. If you haven’t seen Zulip in action, log on to our developers’
-server at <https://chat.zulip.org>, or check out our short screencast
-(coming soon) on topics and threading.
+server at [chat.zulip.org](https://chat.zulip.org),
+or check out our short screencast (coming soon) on topics and threading.
 
 ## Zulip vs. Slack
 
@@ -19,13 +19,13 @@ In Slack (or Hipchat, Mattermost, or many others), if Bob starts a
 conversation in a busy channel at 10am, and Ada swings by sometime in
 the evening, there is no way for Ada to effectively participate in
 that conversation. If Ada is a manager who spends most of her days in
-meetings, or is a remote engineer living 8 time zones away, she won't
+meetings, or is a remote engineer living 8 time zones away, she won’t
 be able to participate in most conversations at all. This means that
-in an organization that has adopted Slack, the vast majority of Ada's
+in an organization that has adopted Slack, the vast majority of Ada’s
 conversations will still be over email, during meetings, or over Slack
 direct messages.
 
-By contrast, Zulip's lightweight threading model allows busy team
+By contrast, Zulip’s lightweight threading model allows busy team
 members and remote workers to fully participate, even if they are
 reading messages hours after they are sent (or the next day!). This
 enables conversation that would otherwise happen over meetings or
@@ -50,10 +50,10 @@ The Zulip project has over 30 core team members, working from over 10
 different time zones and 25 different locations. Outside of one-on-one
 conversations, Zulip doesn’t have a single phone or video-based
 meeting. Zulip also has 0 internal mailing lists, and 0 internal email
-discussions. By contrast, even Slack doesn't rely on Slack for remote
+discussions. By contrast, even Slack doesn’t rely on Slack for remote
 work; their
 [careers page](https://slack.com/careers/location/all-locations/dept/all-departments)
-doesn't list a single position where you could work from anywhere.
+doesn’t list a single position where you could work from anywhere.
 
 Threaded conversations mean that all stakeholders can see and respond to
 every message, just like in meetings and email. But unlike meetings, Zulip