Analytics & Machine Learning R Sidekick

Analyze and manage Facebook ads from R using this client library to access their Marketing APIs

Easy computation of Marketing Metrics in R

📦 R interface to the Datorama Query & Platform API

Code and data examples included in the book "Marketing Data Science" by Thomas W. Miller.

Research R-1400-02 in Ostadkar Research Lab. in the field of Fulfillment Process Optimization.

📦 R interface to the YouGov BrandIndex API

Marketing Analytics

R code for estimation of latent class logit model with aggregate data

Marketing and business analytics; Market Response Modeling for a telecommunications provider.

A data-driven communication strategy with Email Engagement Model, Cluster Analysis and Churn Prediction

This projects explores the bank marketing dataset using automatic EDA packages in R.

This repository includes my marketing/data analytics project on monitor dataset that includes Maximum Likelihood Model, Market Simulation, Cluster Analysis, Market Basket Analysis, Association Rule Mining, Hierarchical Bayesian Regression Model, R script code.

mediaPlanR proporciona un conjunto de herramientas para la planificación de medios publicitarios, implementando diversos modelos para estimar la cobertura, distribución de contactos y acumulación.

Marketing and business analytics; STP application on Disney+

Auto market segments identification with K-means

Developing a data driven customer equity model for a nonprofit organization

Practice makes perfect! It is all codes that I experienced while studying

This repo contains project(s) from the Marketing Analytics course.