Acme Corporation SEO Traffic Analysis - Coalition Technology

Overview

This repository contains the SEO Traffic Analysis Report for Acme Corporation, prepared by Sulay Cay. It includes a comprehensive analysis of organic traffic trends, key findings, technical SEO insights, and actionable recommendations. The report now incorporates country-specific traffic data, providing deeper insights into how different regions contribute to overall SEO performance.

Contents

• 📄 SEO Traffic Report (PDF Format) - A detailed breakdown of traffic trends, SEO audit, and performance analysis.
• 📊 Power BI Dashboard (PBIX File) - Interactive visual representation of SEO trends and country-specific traffic insights.
• 📈 SEO Data Spreadsheet (Excel Format) - Raw data used for analysis, including traffic trends by country.

How to Use This Repository

1️⃣ Review the SEO Traffic Report

Download and review the full SEO Traffic Report to understand insights and recommended actions.

2️⃣ Explore the Power BI Dashboard

• Download the .pbix file and open it in Power BI Desktop.
• Use the interactive dashboard to analyze traffic fluctuations, country-specific trends, and performance metrics.

3️⃣ Analyze the Raw Data in Excel

• Open the .xlsx file to access the raw data.
• Review traffic metrics across different months and countries.

Key Findings

• Traffic Fluctuations: SEO traffic varied significantly month-to-month, with the highest fluctuation recorded in June.
• Country Insights: The United States, United Kingdom, Canada, and Germany contributed the most to organic traffic.
• Technical SEO Issues: Pages with indexing errors and broken links were identified and need optimization.
• Competitor Benchmarking: Competitor analysis revealed areas for content improvement and keyword targeting.

Recommendations

• Optimize content for top-performing regions to boost organic visibility.
• Improve site speed and fix technical SEO issues affecting rankings.
• Enhance backlink strategy to regain lost authority links.

Visual Insights

Organic Traffic Trends

Country-Specific SEO Traffic

Downloads

SEO Reports & Data

📄 SEO Traffic Report (PDF with Power BI)
📊 SEO Traffic Data (Excel Spreadsheet)
📈 Power BI Report (PDF Format)
📊 Power BI Dashboard 1 (PBIX File) 📊 SEO Traffic Report ANALYSIS (PDF with Power BI)

🔍 Conclusion

The Acme Corporation SEO Traffic Analysis provides a detailed examination of organic traffic trends, technical SEO performance, and country-specific insights. By leveraging Power BI, Excel, and SEO analytics, this report delivers actionable recommendations to enhance search engine visibility and improve website performance.

The findings highlight key areas for optimization, such as addressing technical SEO issues, enhancing backlink strategies, and refining content for high-performing regions. These insights serve as a roadmap for improving Acme Corporation’s organic search rankings and driving sustainable traffic growth.

For further exploration, download the SEO Traffic Report, interact with the Power BI Dashboard, and analyze the raw data in Excel to gain a comprehensive understanding of SEO performance trends.

Thank you for reviewing this project! 🚀

📩 For any questions, collaborations, or feedback, feel free to connect with me on LinkedIn, GitHub, or Tableau.

Author

Author: Sulay Cay
📅 Date: February 2, 2025
🔗 LinkedIn: Sulay Cay

Resources: Coalition Technology