Automobile Sales Dashboard 🚗📊

Introduction

The Automobile Sales Dashboard provides an in-depth analysis of vehicle sales trends, customer preferences, and revenue generation. By leveraging Tableau, this dashboard uncovers key patterns in automobile sales, helping stakeholders make data-driven decisions.

Problem Statement

• Which automobile brand has the highest sales?
• What is the trend of vehicle sales over time?
• How does seasonality affect automobile purchases?
• Which regions generate the most revenue?
• What is the most preferred vehicle type based on sales volume?

Data

The dataset includes:

• Sales Information: Invoice ID, Date, Total Revenue, Profit, and Units Sold.
• Customer Demographics: Customer Type, Gender, Region, and Age Group.
• Product Details: Vehicle Brand, Model, Fuel Type, and Price Range.

Skills Demonstrated

• Tableau: Interactive visualizations.
• Predictive Analysis: Identifying seasonality and forecasting future sales.

Visualization

📌 Dashboard Preview

📌 Sales Performance Over Time (Line Chart)

• Displays monthly and yearly sales trends, identifying peak sales periods.
• Helps predict future demand based on historical performance.

📌 Top-Selling Brands & Models (Bar Chart)

• Highlights the most popular vehicle brands and models.
• Assists in inventory planning and marketing focus.

📌 Revenue by Region (Map Visualization)

• Shows which regions contribute the most revenue.
• Enables regional sales strategy optimization.

📌 Customer Demographics Analysis (Pie Chart & Bar Chart)

• Identifies trends in customer preferences based on age, gender, and region.
• Helps in targeted marketing campaigns.

📌 Profit Margins & Discounts Impact

• Analyzes the impact of discounts on overall profitability.
• Helps optimize pricing strategies.

🚀 View the interactive dashboard here: Automobile Sales Dashboard