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Enable Heroku Sendgrid Addon
You’ll need to activate the sendgrid heroku addon for your app. If you do not, you will run into an EAFNOSUPPORT error.

heroku addons:add sendgrid

Setting up the db
Again, if Sendgrid isn’t turned on, this will silently error when it tries to save the initial user.

heroku rake heroku:bootstrap['your_site_name','yourapp.heroku.com']

Login
username/password: heroku

Enjoy.