Donor Focused UX Research Plan #2536
Labels
Complexity: Medium
feature: research plan
any issue that is specifically about the overall research, not a subtask
feature: research
role: user research
size: 0.25pt
Can be done in 0.5 to 1.5 hours
Milestone
Overview
The purpose is to create a UX research plan focused on increasing donations. We currently have a research plan focused on multiple user groups, but would like to extract the donor related information to make the plan more focused.
Action Items
Review existing UX studies focus on how non-profits increased donations.
Revise existing research plan
Resources/Instructions
Existing Research Plan: https://docs.google.com/document/d/1ELtk7H_uubatggRcTO9imHzdheeiPWkDLs3KZepMwh0/edit
Donor Focused Research Plan: https://docs.google.com/document/d/1jxm8UTujCm1y9ww5CySvuxoDEx1EDHZq/edit?rtpof=true
Resources for Donor focused UX Research:
https://www.nngroup.com/articles/donation-usability/
https://uxdesign.cc/charity-website-a-ux-case-study-209071f1622b
https://www.givergy.com/us/blog/improve-your-user-experience-to-increase-charity-donations/
https://www.reasononeinc.com/blog/task-oriented-design-for-nonprofit-donations-cri
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