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Add Google tag manager script tag on all site pages #703

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pageignited opened this issue Sep 24, 2020 · 6 comments · Fixed by #780
Closed

Add Google tag manager script tag on all site pages #703

pageignited opened this issue Sep 24, 2020 · 6 comments · Fixed by #780
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Feature: Analytics Google Analytics, Microsoft Clarity, other instrumentation & tools Missing: Size The effort estimate for this issue is missing Role: Back-end Node/Express Development Task

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@pageignited
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pageignited commented Sep 24, 2020

As food oasis admin I need the ability to add tracking pixels to the site when I need to, so I don't rely on devs to do this.

Acceptance Criteria:

Need to add google tag manager script tags to all pages
Enable the Preview and Debug mode in Google Tag manager to see if script tags are firing
Check Google Tag Assistant to see if tags are firing

Notes
Script tags need to be placed in two spots on all pages.

  1. Paste this code as high in the < head > of the page as possible:

  2. Additionally, paste this code immediately after the opening < body > tag:

@pageignited pageignited changed the title Add Google Analytics and FB ad pixel to site Add Google tag manager script tag on all site pages Sep 24, 2020
@bbovenzi
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@entrotech
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Here is an article about deciding between Google Analytics and Firebase: https://www.bounteous.com/insights/2018/02/20/choosing-between-firebase-and-google-analytics-sdks-app-tracking/

@pageignited
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@entrotech @bbovenzi That was a good read. John, you might want to read this one too https://www.webfx.com/internet-marketing/firebase-vs-google.html

So Firebase seems great for mobile apps, where GA is best for the website. Also, if we are looking to capture events, then Firebase is better. GA is more session-oriented to track a user's path through the site and then use that to make a better experience. It seems if we have apps, then Firebase would be better, but since we have just a website, GA seems better. We can talk about this Tuesday.

@entrotech
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PR #775

@entrotech entrotech reopened this Dec 8, 2020
@ktjnyc ktjnyc added the Feature: Analytics Google Analytics, Microsoft Clarity, other instrumentation & tools label Feb 22, 2021
@sameergautam
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@pageignited it looks like there was a PR merged in Dec. What remains in this issue? Does it pass your acceptance criteria or are there any next steps to be carried out? Please define them if there are any.

@pageignited
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pageignited commented Jul 17, 2021 via email

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Labels
Feature: Analytics Google Analytics, Microsoft Clarity, other instrumentation & tools Missing: Size The effort estimate for this issue is missing Role: Back-end Node/Express Development Task
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6 participants