adds FAQ section with question: Heroku vs. AWS see: #3

README.md

@@ -4,33 +4,85 @@
 
 ## Why?
 
-You know how to _create_ an application,
-but that knowledge is only _useful_ if you how to _show_ the app to people!
+You know how to _create_ a web application,
+but that knowledge is only _useful_
+if you how to _show_ the app to people!
 
+### Key Benefits:
+
++ Basic apps e.g. Demo, Hackathon or "Low Traffic" are ***Free***!!
++ Service quality is _really_ good (_under the hood Heroku uses Amazon Web Services_)
++ Excellent knowledge base / documentation for both simple and advanced topics!
++ Easily setup ***continuous deployment*** from a GitHub repository.
 
 ## What?
 
 Easily deploy your node.js web application to Heroku
-so you can start testing it with end-users as soon as possible!
+so you can start testing it with end-users as soon as possible! (5 mins!)
 
 
 ## Who?
 
-_Anyone_ who wants/needs a quick/easy way to deploy a web application.
+_Anyone_ who values their _time_ and wants/needs
+a _painless_ way to deploy a web application.
+
 
 ## How?
 
-### Basic Heroku Deployment of Node.JS App in 5 minutes.
+### Beginner: Basic Heroku Deployment of Node.JS App in 5 Minutes
+
+#### Pre-requisites
++ **Computer** with a ***Web Browser***
++ **Internet Connection**
++ ***GitHub Account*** ... if you don't have one see:
+[github.com/dwyl/github-reference#how-to-**sign-up**](https://github.com/dwyl/github-reference#how-to-sign-up)
++ Heroku account ... if you don't have one, sign up now: https://signup.heroku.com
+
+#### No Experience/Knoweldge Required
++ No Node.js or other knowledge required
++ All web-based (_no command line, we can learn that later!_)
+
+#### 1. Fork this repository on GitHub!
+
+In your web browser navigate to: [github.com/dwyl/**learn-heroku**](https://github.com/dwyl/learn-heroku)
+<br />
+(_if you aren't already on the page_)
+
+
 
-### 1. Fork this repository on GitHub!
+#### 2. Log into your Heroku Account
 
-### 2. Log into your Heroku Account
+#### 3. Use Heroku (Web) UI to Deploy the Application
+
+##### Create an App
+
+visit: https://dashboard.heroku.com/new and create your new app. <br />
+_example_: <br />
+![create-new-app](https://cloud.githubusercontent.com/assets/194400/23212611/6881bd72-f8ff-11e6-8c00-6ddf4c97c3ef.png) <br />
+(_you will ned to give your app a different name_)
+
+
+
+### Detailed Step-by-Step Instructions for _Your_ App
 
-### 3. Use Heroku (Web) UI to Deploy the Application
 
 
 
 ## Background Reading
 
 - https://devcenter.heroku.com/articles/getting-started-with-nodejs
 - http://build-podcast.com/heroku
+
+## Frequently Asked/Ansered Questions (FAQ)
+
+### Isn't Heroku "_Expensive_" for what you're getting?
+
+Heroku costs more per unit of computing resource than the equivalent
+_infrastructure_ provider (_e.g: AWS/GoogleCloud/Azure/etc_)
+but it's cheap if you factor developer's time as your biggest cost!
+Setting up deployment to AWS with all the benefits/features Heroku has
+out-of-the-box will take hours. So unless your developer's time is _free_
+_or_ you _are_ the developer and want to spend a day on deployment
+instead of building features to solve the end-user's problem,
+use Heroku and focus on _building_ the product! <br />
+See: https://github.com/dwyl/learn-heroku/issues/3