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# Introduction to Brave Ads | ||
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Brave Ads are first-party ad placements available throughout Brave, the privacy-first Web browser and Brave Search, the world’s fastest growing independent search engine. | ||
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## Brave Ads Manager | ||
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Brave Ads Manager, or Ads Manager, is where Brave Ads campaigns are created, managed, and analyzed. There are two ways to buy Brave Ads: | ||
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### Managed service | ||
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Work with a dedicated sales and account management team to execute campaigns. Managed service campaigns require a $10,000 minimum monthly spend and offer a wider range of ad placements. | ||
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### Self-service | ||
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Do-it-yourself (DIY) management of ad campaigns through easy-to-use campaign creation, editing, and reporting tools. Self-service campaigns require a minimum spend of $500 for optimal results. |