SOLR-16295: Modernize and standardize project description (#2692)

See JIRA for motivation and discussion of particular descriptors.

README.md

@@ -18,8 +18,8 @@
 # Welcome to the Apache Solr project!
 -----------------------------------
 
-Solr is the popular, blazing fast open source search platform for all your
-enterprise, e-commerce, and analytics needs, built on [Apache Lucene](https://lucene.apache.org/).
+Solr is the blazing-fast, open source, multi-modal search platform built on [Apache Lucene](https://lucene.apache.org/).
+It powers full-text, vector, and geospatial search at many of the world's largest organizations.
 
 [![Build Status](https://ci-builds.apache.org/job/Solr/job/Solr-Artifacts-main/badge/icon?subject=Solr%20Artifacts)](https://ci-builds.apache.org/job/Solr/job/Solr-Artifacts-main/)
 [![Build Status](https://ci-builds.apache.org/job/Solr/job/Solr-Check-main/badge/icon?subject=Solr%20Check)](https://ci-builds.apache.org/job/Solr/job/Solr-Check-main/)

dev-tools/scripts/releaseWizard.yaml

@@ -87,7 +87,7 @@ templates:
 
     The Solr PMC is pleased to announce the release of Apache Solr {{ release_version }}.
 
-    Solr is the popular, blazing fast, open source NoSQL search platform from the Apache Solr project. Its major features include powerful full-text search, hit highlighting, faceted search, dynamic clustering, database integration, rich document handling, and geospatial search. Solr is highly scalable, providing fault tolerant distributed search and indexing, and powers the search and navigation features of many of the world's largest internet sites.
+    Solr is the blazing-fast, open source, multi-modal search platform built on Apache Lucene. It powers full-text, vector, analytics, and geospatial search at many of the world's largest organizations. Other major features include Kubernetes and docker integration, streaming, highlighting, faceting, and spellchecking.
 
     Solr {{ release_version }} is available for immediate download at:
 

solr/docker/templates/Dockerfile.body.template

@@ -27,7 +27,7 @@
 #-#
 
 LABEL org.opencontainers.image.title="Apache Solr"
-LABEL org.opencontainers.image.description="Apache Solr is the popular, blazing-fast, open source search platform built on Apache Lucene."
+LABEL org.opencontainers.image.description="Solr is the blazing-fast, open source, multi-modal search platform built on Apache Lucene. It powers full-text, vector, and geospatial search at many of the world's largest organizations."
 LABEL org.opencontainers.image.authors="The Apache Solr Project"
 LABEL org.opencontainers.image.url="https://solr.apache.org"
 LABEL org.opencontainers.image.source="https://github.com/apache/solr"

solr/documentation/src/markdown/index.template.md

@@ -9,17 +9,15 @@
 
 # Apache Solr™ ${project.version} Documentation
 
-Solr is the popular, blazing fast, open source NoSQL search platform from the Apache Lucene project. Its major 
-features include powerful full-text search, hit highlighting, faceted search and analytics, rich document 
-parsing, geospatial search, extensive REST APIs as well as parallel SQL. Solr is enterprise grade, secure and 
-highly scalable, providing fault tolerant distributed search and indexing, and powers the search and navigation 
-features of many of the world's largest internet sites.
+Solr is the blazing-fast, open source, multi-modal search platform built on Apache Lucene. It powers
+full-text, vector, analytics, and geospatial search at many of the world's largest organizations. Other
+major features include: Kubernetes and docker integration, streaming, highlighting, faceting, and
+spellchecking.
 
-Solr is written in Java and runs as a standalone full-text search server. Solr uses the Lucene Java search 
-library at its core for full-text indexing and search, and has REST-like JSON APIs that make it easy to use 
-from virtually any programming language. Solr's powerful configuration APIs and files allows it to be tailored 
-to almost any type of application without Java coding, and it has an extensive plugin architecture when more 
-advanced customization is required.
+Solr is written in Java and runs as a standalone full-text search server. Solr has REST-like JSON APIs that make
+it easy to use from virtually any programming language. Solr's powerful configuration APIs and files allows it
+to be tailored to almost any type of application without Java coding, and it has an extensive plugin
+architecture when more advanced customization is required.
 
 This is the official documentation for **Apache Solr ${project.version}**.
 

solr/packaging/README.txt

@@ -16,8 +16,9 @@
 Welcome to the Apache Solr project!
 -----------------------------------
 
-Solr is the popular, blazing fast open source search platform for all your
-enterprise, e-commerce, and analytics needs, built on Apache Lucene.
+Solr is the blazing-fast, open source, multi-modal search platform built
+on Apache Lucene. It powers full-text, vector, and geospatial search at
+many of the world's largest organizations.
 
 For a complete description of the Solr project, team composition, source
 code repositories, and other details, please see the Solr web site at