I'll look for insights in the data to devise strategies to drive growth and retention. Let's take a look at the data, which consists of two files:
- apps.csv: contains all the details of the applications on Google Play. There are 13 features that describe a given app.
- user_reviews.csv: contains 100 reviews for each app, most helpful first. The text in each review has been pre-processed and attributed with three new features: Sentiment (Positive, Negative or Neutral), Sentiment Polarity and Sentiment Subjectivity.