From d8b0b46bfa20a16d5abb42a62df9554a92e27495 Mon Sep 17 00:00:00 2001 From: Wang Zhe Date: Tue, 28 Mar 2017 18:07:49 +0800 Subject: [PATCH] Update README.md --- README.md | 6 +++--- 1 file changed, 3 insertions(+), 3 deletions(-) diff --git a/README.md b/README.md index 616032e..31940eb 100644 --- a/README.md +++ b/README.md @@ -17,11 +17,11 @@ ### Bidding Strategy 计算广告中广告定价,RTB过程中广告出价策略的相关问题 -* [Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Combining%20Powers%20of%20Two%20Predictors%20in%20Optimizing%20Real-Time%20Bidding%20Strategy%20under%20Constrained%20Budget.pdf)
+* [Combining Powers of Two Predictors in Optimizing Real-Time Bidding Strategy under Constrained Budget.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Combining%20Powers%20of%20Two%20Predictors%20in%20Optimizing%20Real-Time%20Bidding%20Strategy%20under%20Constrained%20Budget.pdf)
国立台湾大学的文章,介绍一种基于流量选择的计算广告竞价方法,有别于传统的CTR CPC的方法,我在实践中尝试过该方法,非常有效 -* [Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Real-Time%20Bidding%20Algorithms%20for%20Performance-Based%20Display%20Ad%20Allocation.pdf)
+* [Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Real-Time%20Bidding%20Algorithms%20for%20Performance-Based%20Display%20Ad%20Allocation.pdf)
微软的一篇基于PID反馈控制的与效果相关的竞价算法 -* [Research Frontier of Real-Time Bidding based Display Advertising.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Research%20Frontier%20of%20Real-Time%20Bidding%20based%20Display%20Advertising.pdf)
+* [Research Frontier of Real-Time Bidding based Display Advertising.pdf](https://github.com/wzhe06/Ad-papers/blob/master/Bidding Strategy/Research%20Frontier%20of%20Real-Time%20Bidding%20based%20Display%20Advertising.pdf)
张伟楠博士的一篇介绍竞价算法的ppt,可以非常清晰的了解该问题的主要方法 ### Budget Control