diff --git a/bin/release b/bin/release
index f6d82e1083..5830c6acc7 100755
--- a/bin/release
+++ b/bin/release
@@ -190,7 +190,10 @@ publish() {
         echo "** Release draft detected"
         echo "== Sanity checks"
         if ! [ $(git rev-list -1 $LATEST_TAG) == $(git rev-list -1 latest_release) ]; then
-            echo -e "\u2757 The tag latest_release does not point to the same commit as $LATEST_TAG"
+            echo -e "\u2757 The tag latest_release does not point to the same commit as $LATEST_TAG" >&2
+            echo "You may need to" >&2
+            echo -e "\tcd $RELEASE_DIR" >&2
+            echo -e "\tgit tag -af latest_release $LATEST_TAG" >&2
             exit 1
         fi
 
@@ -199,8 +202,8 @@ publish() {
             echo -e "\u2757 Tag latest_release is not on GitHub, or is not the same as the local tag" >&2
             echo -e "\thttps://github.com/$GITHUB_USER/weave/tags" >&2
             echo "You may need to" >&2
-            echo -e "\tgit tag -af latest_release"
-            echo -e "\tgit push -f git@github.com:$GITHUB_USER/weave latest_release"
+            echo -e "\tcd $RELEASE_DIR" >&2
+            echo -e "\tgit push -f git@github.com:$GITHUB_USER/weave latest_release" >&2
             exit 1
         fi
         echo '** Sanity checks OK for publishing tag' $LATEST_TAG as $DOCKERHUB_USER/weave:$VERSION