diff --git a/packages/next/src/server/lib/incremental-cache/fetch-cache.ts b/packages/next/src/server/lib/incremental-cache/fetch-cache.ts
index 538d628692382..599ad0c4707bb 100644
--- a/packages/next/src/server/lib/incremental-cache/fetch-cache.ts
+++ b/packages/next/src/server/lib/incremental-cache/fetch-cache.ts
@@ -337,26 +337,6 @@ export default class FetchCache implements CacheHandler {
   public async set(...args: Parameters<CacheHandler['set']>) {
     const [key, data, ctx] = args
 
-    const newValue =
-      data?.kind === CachedRouteKind.FETCH ? data.data : undefined
-    const existingCache = memoryCache?.get(key)
-    const existingValue = existingCache?.value
-    if (
-      existingValue?.kind === CachedRouteKind.FETCH &&
-      Object.keys(existingValue.data).every(
-        (field) =>
-          JSON.stringify(
-            (existingValue.data as Record<string, string | Object>)[field]
-          ) ===
-          JSON.stringify((newValue as Record<string, string | Object>)[field])
-      )
-    ) {
-      if (DEBUG) {
-        console.log(`skipping cache set for ${key} as not modified`)
-      }
-      return
-    }
-
     const { fetchCache, fetchIdx, fetchUrl, tags } = ctx
     if (!fetchCache) return
 
diff --git a/test/ppr-tests-manifest.json b/test/ppr-tests-manifest.json
index b8fab0c850b44..42af2577f803e 100644
--- a/test/ppr-tests-manifest.json
+++ b/test/ppr-tests-manifest.json
@@ -5,8 +5,9 @@
       "passed": [],
       "failed": [
         "fetch-cache should have correct fetchUrl field for fetches and unstable_cache",
+        "fetch-cache should not retry for failed fetch-cache GET",
         "fetch-cache should retry 3 times when revalidate times out",
-        "fetch-cache should not retry for failed fetch-cache GET"
+        "fetch-cache should update cache TTL even if cache data does not change"
       ],
       "pending": [],
       "flakey": [],
diff --git a/test/production/app-dir/fetch-cache/app/not-changed/page.tsx b/test/production/app-dir/fetch-cache/app/not-changed/page.tsx
new file mode 100644
index 0000000000000..36db672079671
--- /dev/null
+++ b/test/production/app-dir/fetch-cache/app/not-changed/page.tsx
@@ -0,0 +1,33 @@
+import { unstable_cache } from 'next/cache'
+
+export const dynamic = 'force-dynamic'
+export const fetchCache = 'default-cache'
+
+// this is ensuring we still update TTL even
+// if the cache value didn't change during revalidate
+const stableCacheItem = unstable_cache(
+  async () => {
+    return 'consistent value'
+  },
+  [],
+  {
+    revalidate: 3,
+    tags: ['thankyounext'],
+  }
+)
+
+export default async function Page() {
+  const data = await fetch('https://example.vercel.sh', {
+    next: { tags: ['thankyounext'], revalidate: 3 },
+  }).then((res) => res.text())
+
+  const cachedValue = stableCacheItem()
+
+  return (
+    <>
+      <p>hello world</p>
+      <p id="data">{data}</p>
+      <p id="cache">{cachedValue}</p>
+    </>
+  )
+}
diff --git a/test/production/app-dir/fetch-cache/fetch-cache.test.ts b/test/production/app-dir/fetch-cache/fetch-cache.test.ts
index 972e8ef280076..6290bab790d75 100644
--- a/test/production/app-dir/fetch-cache/fetch-cache.test.ts
+++ b/test/production/app-dir/fetch-cache/fetch-cache.test.ts
@@ -2,6 +2,7 @@ import glob from 'glob'
 import http from 'http'
 import fs from 'fs-extra'
 import { join } from 'path'
+import rawBody from 'next/dist/compiled/raw-body'
 import { FileRef, NextInstance, createNext } from 'e2e-utils'
 import {
   retry,
@@ -25,6 +26,8 @@ describe('fetch-cache', () => {
     method: string
     headers: Record<string, string | string[]>
   }> = []
+  let storeCacheItems = false
+  const fetchCacheStore = new Map<string, any>()
   let fetchCacheEnv: Record<string, string> = {
     SUSPENSE_CACHE_PROTO: 'http',
   }
@@ -107,8 +110,9 @@ describe('fetch-cache', () => {
     fetchGetReqIndex = 0
     revalidateReqIndex = 0
     fetchCacheRequests = []
+    storeCacheItems = false
     fetchGetShouldError = false
-    fetchCacheServer = http.createServer((req, res) => {
+    fetchCacheServer = http.createServer(async (req, res) => {
       console.log(`fetch cache request ${req.url} ${req.method}`, req.headers)
       const parsedUrl = new URL(req.url || '/', 'http://n')
 
@@ -148,6 +152,19 @@ describe('fetch-cache', () => {
             res.end('internal server error')
             return
           }
+
+          if (storeCacheItems && fetchCacheStore.has(key)) {
+            console.log(`returned cache for ${key}`)
+            res.statusCode = 200
+            res.end(JSON.stringify(fetchCacheStore.get(key)))
+            return
+          }
+        }
+
+        if (type === 'post' && storeCacheItems) {
+          const body = await rawBody(req, { encoding: 'utf8' })
+          fetchCacheStore.set(key, JSON.parse(body.toString()))
+          console.log(`set cache for ${key}`)
         }
         res.statusCode = type === 'post' ? 200 : 404
         res.end(`${type} for ${key}`)
@@ -237,4 +254,39 @@ describe('fetch-cache', () => {
       fetchGetShouldError = false
     }
   })
+
+  it('should update cache TTL even if cache data does not change', async () => {
+    storeCacheItems = true
+    const fetchCacheRequestsIndex = fetchCacheRequests.length
+
+    try {
+      for (let i = 0; i < 3; i++) {
+        const res = await fetchViaHTTP(appPort, '/not-changed')
+        expect(res.status).toBe(200)
+        // give time for revalidate period to pass
+        await new Promise((resolve) => setTimeout(resolve, 3_000))
+      }
+
+      const newCacheGets = []
+      const newCacheSets = []
+
+      for (
+        let i = fetchCacheRequestsIndex - 1;
+        i < fetchCacheRequests.length;
+        i++
+      ) {
+        const requestItem = fetchCacheRequests[i]
+        if (requestItem.method === 'get') {
+          newCacheGets.push(requestItem)
+        }
+        if (requestItem.method === 'post') {
+          newCacheSets.push(requestItem)
+        }
+      }
+      expect(newCacheGets.length).toBeGreaterThanOrEqual(2)
+      expect(newCacheSets.length).toBeGreaterThanOrEqual(2)
+    } finally {
+      storeCacheItems = false
+    }
+  })
 })
diff --git a/test/turbopack-build-tests-manifest.json b/test/turbopack-build-tests-manifest.json
index 8397f06f26b60..662d7e2ebd622 100644
--- a/test/turbopack-build-tests-manifest.json
+++ b/test/turbopack-build-tests-manifest.json
@@ -15637,7 +15637,8 @@
       "failed": [
         "fetch-cache should have correct fetchUrl field for fetches and unstable_cache",
         "fetch-cache should not retry for failed fetch-cache GET",
-        "fetch-cache should retry 3 times when revalidate times out"
+        "fetch-cache should retry 3 times when revalidate times out",
+        "fetch-cache should update cache TTL even if cache data does not change"
       ],
       "pending": [],
       "flakey": [],