# Project Name #

# Project Name #

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> This material was originally posted [here](http://www.quora.com/What-is-Amazons-approach-to-product-development-and-product-management). It is reproduced here for posterities sake.

There is an approach called "working backwards" that is widely used at Amazon. They work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. While working backwards can be applied to any specific product decision, using this approach is especially important when developing new products or features.

For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. The target audience for the press release is the new/updated product's customers, which can be retail customers or internal users of a tool or technology. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.

If the benefits listed don't sound very interesting or exciting to customers, then perhaps they're not (and shouldn't be built). Instead, the product manager should keep iterating on the press release until they've come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!).

If the press release is more than a page and a half, it is probably too long. Keep it simple. 3-4 sentences for most paragraphs. Cut out the fat. Don't make it into a spec. You can accompany the press release with a FAQ that answers all of the other business or execution questions so the press release can stay focused on what the customer gets. My rule of thumb is that if the press release is hard to write, then the product is probably going to suck. Keep working at it until the outline for each paragraph flows. 

Oh, and I also like to write press-releases in what I call "Oprah-speak" for mainstream consumer products. Imagine you're sitting on Oprah's couch and have just explained the product to her, and then you listen as she explains it to her audience. That's "Oprah-speak", not "Geek-speak".

Once the project moves into development, the press release can be used as a touchstone; a guiding light. The product team can ask themselves, "Are we building what is in the press release?" If they find they're spending time building things that aren't in the press release (overbuilding), they need to ask themselves why. This keeps product development focused on achieving the customer benefits and not building extraneous stuff that takes longer to build, takes resources to maintain, and doesn't provide real customer benefit (at least not enough to warrant inclusion in the press release).
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## Heading ##
 Visulization of daily hormonal cycle. 

## Sub-Heading ##
  The tool was made with young scientists in mind. 
## Summary ##
  A graphical summery of the diurnal cycle. Data taken from 
  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2681273/
  http://www.specialtylabs.com/clients/gbmc/books/display.asp?id=1052

## Problem ##
  Science students are often visual learners. While graphs are often times provided
  in test books, they tend to have to much convoluted information which tend to
  confuse them.
## Solution ##
  This visualization tool allows students to examine the data by showing
  the entire daily cycle.
## Quote from You ##
  May your brain overcome your ego.

## How to Get Started ##
  Click on the time of day and watch the homemones display!

## Customer Quote ##
  Thank you!!!This tool definatly helped me get an A+

## Closing and Call to Action ##
  Looking forward to expanding the project  with the help of
  contibutions. Open to suggestions. Shoot me an email if you
  wish to post this somewhere or want to contribute in some way.