diff --git a/packages/dash-table/CHANGELOG.md b/packages/dash-table/CHANGELOG.md
index 7d0a0d27dc..e80cf74f0b 100644
--- a/packages/dash-table/CHANGELOG.md
+++ b/packages/dash-table/CHANGELOG.md
@@ -26,9 +26,9 @@ This project adheres to [Semantic Versioning](http://semver.org/).
     - Additionally clearing the column will reset the filter for the affected column(s)
 
 [#318](https://github.com/plotly/dash-table/issues/318)
-- Headers are included when copying from the table to different 
-tabs and elsewhere. They are ignored when copying from the table onto itself and 
-between two tables within the same tab. 
+- Headers are included when copying from the table to different
+tabs and elsewhere. They are ignored when copying from the table onto itself and
+between two tables within the same tab.
 
 ### Changed
 [#497](https://github.com/plotly/dash-table/pull/497)
@@ -36,6 +36,9 @@ between two tables within the same tab.
 reset the filter for the affected column(s)
 
 ### Fixed
+[#524](https://github.com/plotly/dash-table/issues/524)
+- Fixed readonly dropdown cells content (display label, not value)
+
 [#259](https://github.com/plotly/dash-table/issues/259)
 - Fixed columns `sticky` on Safari
 
diff --git a/packages/dash-table/demo/AppMode.ts b/packages/dash-table/demo/AppMode.ts
index 788823a74f..0dd4715aa2 100644
--- a/packages/dash-table/demo/AppMode.ts
+++ b/packages/dash-table/demo/AppMode.ts
@@ -56,7 +56,14 @@ function getBaseTableProps(mock: IDataMock) {
             bbb: {
                 clearable: true,
                 options: ['Humid', 'Wet', 'Snowy', 'Tropical Beaches'].map(i => ({
-                    label: i,
+                    label: `label: ${i}`,
+                    value: i
+                }))
+            },
+            'bbb-readonly': {
+                clearable: true,
+                options: ['Humid', 'Wet', 'Snowy', 'Tropical Beaches'].map(i => ({
+                    label: `label: ${i}`,
                     value: i
                 }))
             }
diff --git a/packages/dash-table/demo/data.ts b/packages/dash-table/demo/data.ts
index 0b3df6de5a..42f2f13d34 100644
--- a/packages/dash-table/demo/data.ts
+++ b/packages/dash-table/demo/data.ts
@@ -68,6 +68,7 @@ export const generateMockData = (rows: number) => unpackIntoColumnsAndData([
         id: 'bbb-readonly',
         name: ['', 'Weather', 'Climate-RO'],
         type: ColumnType.Text,
+        presentation: 'dropdown',
         editable: false,
         data: gendata(
             i => ['Humid', 'Wet', 'Snowy', 'Tropical Beaches'][i % 4],
@@ -86,6 +87,7 @@ export const generateMockData = (rows: number) => unpackIntoColumnsAndData([
         id: 'aaa-readonly',
         name: ['', 'Weather', 'Temperature-RO'],
         type: ColumnType.Numeric,
+        presentation: 'dropdown',
         editable: false,
         data: gendata(i => i + 1, rows)
     }
diff --git a/packages/dash-table/src/dash-table/derived/cell/contents.tsx b/packages/dash-table/src/dash-table/derived/cell/contents.tsx
index 3539546f2c..c521017342 100644
--- a/packages/dash-table/src/dash-table/derived/cell/contents.tsx
+++ b/packages/dash-table/src/dash-table/derived/cell/contents.tsx
@@ -26,6 +26,7 @@ const mapRow = R.addIndex<IColumn, JSX.Element>(R.map);
 
 enum CellType {
     Dropdown,
+    DropdownLabel,
     Input,
     Label
 }
@@ -40,7 +41,7 @@ function getCellType(
         case Presentation.Input:
             return (!active || !editable) ? CellType.Label : CellType.Input;
         case Presentation.Dropdown:
-            return (!dropdown || !editable) ? CellType.Label : CellType.Dropdown;
+            return (!dropdown || !editable) ? CellType.DropdownLabel : CellType.Dropdown;
         default:
             return (!active || !editable) ? CellType.Label : CellType.Input;
     }
@@ -124,7 +125,9 @@ class Contents {
             'dash-cell-value'
         ].join(' ');
 
-        switch (getCellType(active, column.editable, dropdown && dropdown.options, column.presentation)) {
+        const cellType = getCellType(active, column.editable, dropdown && dropdown.options, column.presentation);
+
+        switch (cellType) {
             case CellType.Dropdown:
                 return (<CellDropdown
                     key={`column-${columnIndex}`}
@@ -148,15 +151,26 @@ class Contents {
                     type={column.type}
                     value={datum[column.id]}
                 />);
+            case CellType.DropdownLabel:
             case CellType.Label:
             default:
+                const resolvedValue = cellType === CellType.DropdownLabel ?
+                    this.resolveDropdownLabel(dropdown, datum[column.id]) :
+                    formatters[columnIndex](datum[column.id]);
+
                 return (<CellLabel
                     className={className}
                     key={`column-${columnIndex}`}
                     onClick={this.handlers(Handler.Click, rowIndex, columnIndex)}
                     onDoubleClick={this.handlers(Handler.DoubleClick, rowIndex, columnIndex)}
-                    value={formatters[columnIndex](datum[column.id])}
+                    value={resolvedValue}
                 />);
         }
     }
+
+    private resolveDropdownLabel(dropdown: IDropdown | undefined, value: any) {
+        const dropdownValue = dropdown && dropdown.options && dropdown.options.find(option => option.value === value);
+
+        return dropdownValue ? dropdownValue.label : value;
+    }
 }
diff --git a/packages/dash-table/tests/cypress/tests/standalone/filtering_test.ts b/packages/dash-table/tests/cypress/tests/standalone/filtering_test.ts
index a6bbb60537..490303d569 100644
--- a/packages/dash-table/tests/cypress/tests/standalone/filtering_test.ts
+++ b/packages/dash-table/tests/cypress/tests/standalone/filtering_test.ts
@@ -101,7 +101,7 @@ describe('filter', () => {
         DashTable.getFilterById('ccc').click();
 
         DashTable.getFilterById('bbb').within(() => cy.get('input').should('have.value', 'Tr'));
-        DashTable.getCellById(0, 'bbb-readonly').within(() => cy.get('.dash-cell-value').should('have.html', 'Tropical Beaches'));
+        DashTable.getCellById(0, 'bbb-readonly').within(() => cy.get('.dash-cell-value').should('have.html', 'label: Tropical Beaches'));
     });
 
     it('filters `Numeric` columns with `equal` without operator', () => {
diff --git a/packages/dash-table/tests/cypress/tests/standalone/readonly_sorting_test.ts b/packages/dash-table/tests/cypress/tests/standalone/readonly_sorting_test.ts
index 716905e9a6..65e7241e35 100644
--- a/packages/dash-table/tests/cypress/tests/standalone/readonly_sorting_test.ts
+++ b/packages/dash-table/tests/cypress/tests/standalone/readonly_sorting_test.ts
@@ -10,15 +10,25 @@ Object.values([AppMode.ReadOnly]).forEach(mode => {
         });
 
         it('can sort', () => {
-            DashTable.getCell(0, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Wet'));
-            DashTable.getCell(1, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Snowy'));
-            DashTable.getCell(2, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Tropical Beaches'));
-            DashTable.getCell(3, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Humid'));
+            DashTable.getCell(0, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Wet'));
+            DashTable.getCell(1, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Snowy'));
+            DashTable.getCell(2, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Tropical Beaches'));
+            DashTable.getCell(3, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+
+            DashTable.getCell(0, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Wet'));
+            DashTable.getCell(1, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Snowy'));
+            DashTable.getCell(2, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Tropical Beaches'));
+            DashTable.getCell(3, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
             cy.get('tr th.column-6 .sort').last().click();
-            DashTable.getCell(0, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Humid'));
-            DashTable.getCell(1, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Humid'));
-            DashTable.getCell(2, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Humid'));
-            DashTable.getCell(3, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'Humid'));
+            DashTable.getCell(0, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(1, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(2, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(3, 6).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+
+            DashTable.getCell(0, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(1, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(2, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(3, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
         });
     });
 });
\ No newline at end of file
diff --git a/packages/dash-table/tests/cypress/tests/standalone/readwrite_sorting_test.ts b/packages/dash-table/tests/cypress/tests/standalone/readwrite_sorting_test.ts
index ce53b99d14..3a21e18cc1 100644
--- a/packages/dash-table/tests/cypress/tests/standalone/readwrite_sorting_test.ts
+++ b/packages/dash-table/tests/cypress/tests/standalone/readwrite_sorting_test.ts
@@ -10,15 +10,25 @@ Object.values(ReadWriteModes).forEach(mode => {
         });
 
         it('can sort', () => {
-            DashTable.getCell(0, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Wet'));
-            DashTable.getCell(1, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Snowy'));
-            DashTable.getCell(2, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Tropical Beaches'));
-            DashTable.getCell(3, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Humid'));
+            DashTable.getCell(0, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Wet'));
+            DashTable.getCell(1, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Snowy'));
+            DashTable.getCell(2, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Tropical Beaches'));
+            DashTable.getCell(3, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Humid'));
+
+            DashTable.getCell(0, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Wet'));
+            DashTable.getCell(1, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Snowy'));
+            DashTable.getCell(2, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Tropical Beaches'));
+            DashTable.getCell(3, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
             cy.get('tr th.column-6 .sort').last().click();
-            DashTable.getCell(0, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Humid'));
-            DashTable.getCell(1, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Humid'));
-            DashTable.getCell(2, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Humid'));
-            DashTable.getCell(3, 6).within(() => cy.get('.Select-value-label').should('have.html', 'Humid'));
+            DashTable.getCell(0, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Humid'));
+            DashTable.getCell(1, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Humid'));
+            DashTable.getCell(2, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Humid'));
+            DashTable.getCell(3, 6).within(() => cy.get('.Select-value-label').should('have.html', 'label: Humid'));
+
+            DashTable.getCell(0, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(1, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(2, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
+            DashTable.getCell(3, 7).within(() => cy.get('.dash-cell-value').should('have.html', 'label: Humid'));
         });
     });
 });
\ No newline at end of file
diff --git a/packages/dash-table/tests/visual/percy-storybook/Dropdown.percy.tsx b/packages/dash-table/tests/visual/percy-storybook/Dropdown.percy.tsx
index a5d7864d7c..7569b4ae33 100644
--- a/packages/dash-table/tests/visual/percy-storybook/Dropdown.percy.tsx
+++ b/packages/dash-table/tests/visual/percy-storybook/Dropdown.percy.tsx
@@ -30,6 +30,48 @@ const columns2 = R.map(
 );
 
 storiesOf('DashTable/Dropdown', module)
+    .add('readonly dropdown shows label', () => <DataTable
+        setProps={setProps}
+        id='table'
+        data={data}
+        columns={columns}
+        editable={false}
+        dropdown={{
+            climate: {
+                options: R.map(
+                    i => ({ label: `label: ${i}`, value: i }),
+                    ['Sunny', 'Snowy', 'Rainy']
+                )
+            },
+            city: {
+                options: R.map(
+                    i => ({ label: `label: ${i}`, value: i }),
+                    ['NYC', 'Montreal', 'Miami']
+                )
+            }
+        }}
+    />)
+    .add('editable dropdown shows label', () => <DataTable
+        setProps={setProps}
+        id='table'
+        data={data}
+        columns={columns}
+        editable={true}
+        dropdown={{
+            climate: {
+                options: R.map(
+                    i => ({ label: `label: ${i}`, value: i }),
+                    ['Sunny', 'Snowy', 'Rainy']
+                )
+            },
+            city: {
+                options: R.map(
+                    i => ({ label: `label: ${i}`, value: i }),
+                    ['NYC', 'Montreal', 'Miami']
+                )
+            }
+        }}
+    />)
     .add('dropdown by column', () => (<DataTable
         setProps={setProps}
         id='table'