diff --git a/pulsar-client/src/main/java/zipkin2/reporter/pulsar/PulsarSender.java b/pulsar-client/src/main/java/zipkin2/reporter/pulsar/PulsarSender.java
index 579a9e79..2a65b61c 100644
--- a/pulsar-client/src/main/java/zipkin2/reporter/pulsar/PulsarSender.java
+++ b/pulsar-client/src/main/java/zipkin2/reporter/pulsar/PulsarSender.java
@@ -245,28 +245,27 @@ public Builder messageProps(Map<String, Object> messagePropsMap) {
 
   void sender(byte[] message) {
     if (closeCalled) throw new ClosedSenderException();
-    sendMessage(message);
+    try {
+      get().newMessage()
+        .value(message)
+        .loadConf(messageProps)
+        .sendAsync();
+    } catch (Exception e) {
+      cleanup();
+      throw new RuntimeException("Pulsar producer send message failed." + e.getMessage(), e);
+    }
   }
 
-  void sendMessage(byte[] message) {
+  Producer<byte[]> get() {
     if (client == null) {
       synchronized (this) {
         if (client == null) {
           client = createClient();
           producer = createProducer(client);
-
-          try {
-            producer.newMessage()
-              .value(message)
-              .loadConf(messageProps)
-              .sendAsync();
-          } catch (Exception e) {
-            cleanup();
-            throw new RuntimeException("Pulsar producer send failed." + e.getMessage(), e);
-          }
         }
       }
     }
+    return producer;
   }
 
   Producer<byte[]> createProducer(PulsarClient client) {
diff --git a/pulsar-client/src/test/java/zipkin2/reporter/pulsar/ITPulsarSender.java b/pulsar-client/src/test/java/zipkin2/reporter/pulsar/ITPulsarSender.java
index 8fe4dc7a..1e09b8e1 100644
--- a/pulsar-client/src/test/java/zipkin2/reporter/pulsar/ITPulsarSender.java
+++ b/pulsar-client/src/test/java/zipkin2/reporter/pulsar/ITPulsarSender.java
@@ -5,6 +5,7 @@
 package zipkin2.reporter.pulsar;
 
 import org.apache.pulsar.client.api.Consumer;
+import org.apache.pulsar.client.api.Message;
 import org.apache.pulsar.client.api.SubscriptionInitialPosition;
 import org.junit.jupiter.api.BeforeEach;
 import org.junit.jupiter.api.Tag;
@@ -97,6 +98,28 @@ class ITPulsarSender {
     }
   }
 
+  @Test void send_multiple_JSON_messages() throws Exception {
+    try (PulsarSender sender = pulsar.newSenderBuilder(testName)
+        .encoding(Encoding.JSON)
+        .build()) {
+      int size = 10;
+      for (int i = 0; i < size; i++) {
+        send(sender, CLIENT_SPAN);
+      }
+      for (int i = 0; i < size; i++) {
+        assertThat(SpanBytesDecoder.JSON_V2.decodeList(readMessage(sender)))
+          .hasSize(1).containsExactly(CLIENT_SPAN);
+      }
+
+      send(sender, CLIENT_SPAN);
+      send(sender, CLIENT_SPAN, CLIENT_SPAN);
+      assertThat(SpanBytesDecoder.JSON_V2.decodeList(readMessage(sender)))
+        .hasSize(1).containsExactly(CLIENT_SPAN);
+      assertThat(SpanBytesDecoder.JSON_V2.decodeList(readMessage(sender)))
+        .hasSize(2).containsExactly(CLIENT_SPAN, CLIENT_SPAN);
+    }
+  }
+
   @Test void illegalToSendWhenClosed() throws IOException {
     try (PulsarSender sender = pulsar.newSenderBuilder(testName).build()) {
       sender.close();
@@ -144,27 +167,34 @@ byte[] readMessage(PulsarSender sender) throws Exception {
     final CountDownLatch countDown = new CountDownLatch(1);
     final AtomicReference<byte[]> result = new AtomicReference<>();
 
-    try (Consumer<byte[]> ignored = sender.client.newConsumer()
+    Consumer<byte[]> consumer = null;
+    Message<byte[]> message = null;
+    try {
+      consumer = sender.client.newConsumer()
         .topic(sender.topic)
         .subscriptionName("zipkin-subscription")
         .subscriptionInitialPosition(SubscriptionInitialPosition.Earliest)
-        .messageListener((consumer, message) -> {
-          try {
-            result.set(message.getData());
-            countDown.countDown();
-            consumer.acknowledge(message);
-          } catch (Exception e) {
-            consumer.negativeAcknowledge(message);
-          }
-        }).subscribe()) {
-
-      assertThat(countDown.await(10, TimeUnit.SECONDS))
-          .withFailMessage("Timed out waiting to read message.")
-          .isTrue();
-      assertThat(result)
-          .withFailMessage("Message data is null in Pulsar consumer.")
-          .isNotNull();
-      return result.get();
+        .subscribe();
+      message = consumer.receive(10, TimeUnit.SECONDS);
+      result.set(message.getData());
+      countDown.countDown();
+      consumer.acknowledge(message);
+    } catch (Exception e) {
+      if (consumer != null) {
+        consumer.negativeAcknowledge(message);
+      }
+    } finally {
+      if (consumer != null) {
+        consumer.close();
+      }
     }
+
+    assertThat(countDown.await(10, TimeUnit.SECONDS))
+      .withFailMessage("Timed out waiting to read message.")
+      .isTrue();
+    assertThat(result)
+      .withFailMessage("Message data is null in Pulsar consumer.")
+      .isNotNull();
+    return result.get();
   }
 }