diff --git a/tests/e2e/smoke-targetallocator/02-assert.yaml b/tests/e2e/smoke-targetallocator/02-assert.yaml
index 7cddf56a54..c180946c0e 100644
--- a/tests/e2e/smoke-targetallocator/02-assert.yaml
+++ b/tests/e2e/smoke-targetallocator/02-assert.yaml
@@ -23,3 +23,9 @@ apiVersion: v1
 kind: ServiceAccount
 metadata:
   name: stateful-targetallocator
+---
+# Print TA pod logs if test fails
+apiVersion: kuttl.dev/v1beta1
+kind: TestAssert
+collectors:
+  - selector: app.kubernetes.io/component=opentelemetry-targetallocator