diff --git a/.env b/.env
index f85b34f366..2300bc23c5 100644
--- a/.env
+++ b/.env
@@ -1,7 +1,7 @@
 
 
 # Demo App version
-IMAGE_VERSION=1.10.0
+IMAGE_VERSION=1.11.0
 IMAGE_NAME=ghcr.io/open-telemetry/demo
 DEMO_VERSION=latest
 
diff --git a/CHANGELOG.md b/CHANGELOG.md
index 51bf0911e9..8ed0d1876e 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,8 @@ the release.
 
 ## Unreleased
 
+## 1.11.0
+
 * [accountingservice] convert from Go service to .NET service, uses
   OpenTelemetry .NET Automatic Instrumentation.
   ([#1538](https://github.com/open-telemetry/opentelemetry-demo/pull/1538))