diff --git a/setup.py b/setup.py
index 498d391199e..2109bd21603 100644
--- a/setup.py
+++ b/setup.py
@@ -28,6 +28,7 @@
 setup(
     version=__import__("geonode").get_version(),
     long_description=open("README.md").read(),
+    long_description_content_type="text/markdown",
     package_data={
         "": ["*.*"],  # noqa
         "": ["static/*.*"],  # noqa