diff --git a/content/en/docs/rate-limits.md b/content/en/docs/rate-limits.md
index 917fd93a45..bbb829c0b6 100644
--- a/content/en/docs/rate-limits.md
+++ b/content/en/docs/rate-limits.md
@@ -34,29 +34,16 @@ above limit, that means you can issue certificates containing up to 5,000 unique
subdomains per week. A certificate with multiple names is often called a SAN
certificate, or sometimes a UCC certificate.
-We also have a **Duplicate Certificate** limit of 5 certificates per week. A
-certificate is considered a duplicate of an earlier certificate if they contain
-the exact same set of hostnames, ignoring capitalization and ordering of
-hostnames. For instance, if you requested a certificate for the names
-[`www.example.com`, `example.com`], you could request four more certificates for
-[`www.example.com`, `example.com`] during the week. If you changed the set of names
-by adding [`blog.example.com`], you would be able to request additional
-certificates.
-
-To make sure you can always renew your certificates when you need to, we have a
-**Renewal Exemption** to the Certificates per Registered Domain limit. Even if
-you've hit the limit for the week, you can still issue new certificates that
-count as renewals. An issuance request counts as a renewal if it contains the
-exact same set of hostnames as a previously issued certificate. This is the same
-definition used for the Duplicate Certificate limit described above. Renewals
-*are* still subject to the Duplicate Certificate limit. Also note: the order of
-renewals and new issuances matters. To get the maximum possible number of
-certificates, you must perform all new issuances before renewals during a given
-time window.
-
-The Duplicate Certificate limit and the Renewal Exemption ignore the public key
-and extensions requested. A certificate issuance can be considered a renewal even if
-you are using a new key.
+We have a **Renewal Exemption** to the Certificates per Registered Domain limit.
+A certificate is considered a renewal of an earlier certificate if it contains the exact same set of hostnames,
+ignoring capitalization and ordering of hostnames. Renewals are subject to their own limit, which allows a
+certificate to be renewed 5 times per week. Note that even if the renewals are not limited by the Certificates
+per Registered Domain limit due to the Renewal Exemption, they still count towards that same limit. That means that
+in order to get the maximum possible number of certificates, you must perform all new issuances before
+renewals during a given time window.
+
+The Renewal Exemption ignores the public key and extensions requested. A certificate issuance can be
+considered a renewal even if you are using a new key.
Note that the Renewal Exemption also means you can gradually increase the number
of certificates available to your subdomains. You can issue 50 certificates in