diff --git a/Makefile b/Makefile
index 500fea06a6..f077f317d3 100644
--- a/Makefile
+++ b/Makefile
@@ -87,7 +87,7 @@ BINARY        ?= external-dns
 SOURCES        = $(shell find . -name '*.go')
 IMAGE_STAGING  = gcr.io/k8s-staging-external-dns/$(BINARY)
 IMAGE         ?= us.gcr.io/k8s-artifacts-prod/external-dns/$(BINARY)
-VERSION       ?= $(shell git describe --tags --always --dirty)
+VERSION       ?= $(shell git describe --tags --always --dirty --match "v*")
 BUILD_FLAGS   ?= -v
 LDFLAGS       ?= -X sigs.k8s.io/external-dns/pkg/apis/externaldns.Version=$(VERSION) -w -s
 ARCHS          = amd64 arm64 arm/v7
diff --git a/scripts/run-trivy.sh b/scripts/run-trivy.sh
index b84dad1705..2fe482e663 100755
--- a/scripts/run-trivy.sh
+++ b/scripts/run-trivy.sh
@@ -10,4 +10,4 @@ chmod +x trivy
 
 # run trivy
 cd - 
-/tmp/trivy image --exit-code 1 us.gcr.io/k8s-artifacts-prod/external-dns/external-dns:$(git describe --tags --always --dirty)
+/tmp/trivy image --exit-code 1 us.gcr.io/k8s-artifacts-prod/external-dns/external-dns:$(git describe --tags --always --dirty --match "v*)