diff --git a/README.md b/README.md
index 84db821..ba886f2 100644
--- a/README.md
+++ b/README.md
@@ -19,6 +19,7 @@ Configure your Infinispan cluster by specifying values in the `deploy.*` section
 | ----- | ----------- | ------- | ---------------------- |
 | `deploy.clusterDomain` | Specifies the internal Kubernetes cluster domain. | cluster.local | - |
 | `deploy.replicas` | Specifies the number of nodes in your Infinispan cluster, with a pod created for each node. | 1 | - |
+| `deploy.container.imagePullPolicy` | The Infinispan image pull policy. | `"Always"` | - |
 | `deploy.container.extraJvmOpts` | Passes JVM options to Infinispan Server. | `""` | - |
 | `deploy.container.libraries` | Libraries to be downloaded before server startup. | `""` | Specify multiple, space-separated artifacts represented as URLs or as Maven coordinates. Archive artifacts in .tar, .tar.gz or .zip formats will be extracted. |
 | `deploy.container.env` | Additional environment variables in K8s format. | `""` | See docs for examples of [strings](https://kubernetes.io/docs/tasks/inject-data-application/define-environment-variable-container/#using-environment-variables-inside-of-your-config), [ConfigMaps](https://kubernetes.io/docs/tasks/configure-pod-container/configure-pod-configmap/#define-container-environment-variables-with-data-from-multiple-configmaps) and [Secrets](https://kubernetes.io/docs/tasks/inject-data-application/distribute-credentials-secure/#define-container-environment-variables-with-data-from-multiple-secrets) |
diff --git a/README.md.tpl b/README.md.tpl
index 2798c66..a3c5a52 100644
--- a/README.md.tpl
+++ b/README.md.tpl
@@ -19,6 +19,7 @@ Configure your {brandname} cluster by specifying values in the `deploy.*` sectio
 | ----- | ----------- | ------- | ---------------------- |
 | `deploy.clusterDomain` | Specifies the internal Kubernetes cluster domain. | cluster.local | - |
 | `deploy.replicas` | Specifies the number of nodes in your {brandname} cluster, with a pod created for each node. | 1 | - |
+| `deploy.container.imagePullPolicy` | The {brandname} image pull policy. | `"Always"` | - |
 | `deploy.container.extraJvmOpts` | Passes JVM options to {brandname} Server. | `""` | - |
 | `deploy.container.libraries` | Libraries to be downloaded before server startup. | `""` | Specify multiple, space-separated artifacts represented as URLs or as Maven coordinates. Archive artifacts in .tar, .tar.gz or .zip formats will be extracted. |
 | `deploy.container.env` | Additional environment variables in K8s format. | `""` | See docs for examples of [strings](https://kubernetes.io/docs/tasks/inject-data-application/define-environment-variable-container/#using-environment-variables-inside-of-your-config), [ConfigMaps](https://kubernetes.io/docs/tasks/configure-pod-container/configure-pod-configmap/#define-container-environment-variables-with-data-from-multiple-configmaps) and [Secrets](https://kubernetes.io/docs/tasks/inject-data-application/distribute-credentials-secure/#define-container-environment-variables-with-data-from-multiple-secrets) |
diff --git a/templates/statefulset.yaml b/templates/statefulset.yaml
index 2e2b8ed..d3cd5fb 100644
--- a/templates/statefulset.yaml
+++ b/templates/statefulset.yaml
@@ -71,7 +71,7 @@ spec:
         - env:
           {{- include "infinispan-helm-charts.containerEnv" .Values.deploy.container | nindent 12 }}
           image: {{ .Values.images.server }}
-          imagePullPolicy: Always
+          imagePullPolicy: {{ .Values.deploy.container.imagePullPolicy }}
           args:
             - --cluster-name={{ include "infinispan-helm-charts.name" . }}
             - --server-config=/etc/config/infinispan.yml
diff --git a/values.schema.json b/values.schema.json
index 6e7f8b6..014646b 100644
--- a/values.schema.json
+++ b/values.schema.json
@@ -51,6 +51,20 @@
                 "container": {
                     "description": "JVM, CPU, and memory resources for Infinispan pods.",
                     "properties": {
+                        "imagePullPolicy": {
+                            "description": "The Infinispan image pull policy.",
+                            "enum": [
+                                "",
+                                "IfNotPresent",
+                                "Always",
+                                "Never"
+                            ],
+                            "type": [
+                                "string",
+                                "null"
+                            ],
+                            "default": "Always"
+                        },
                         "extraJvmOpts": {
                             "description": "Passes JVM options to Infinispan Server.",
                             "type": [
diff --git a/values.schema.json.tpl b/values.schema.json.tpl
index 7b1efb5..fc46873 100644
--- a/values.schema.json.tpl
+++ b/values.schema.json.tpl
@@ -51,6 +51,20 @@
                 "container": {
                     "description": "JVM, CPU, and memory resources for {brandname} pods.",
                     "properties": {
+                        "imagePullPolicy": {
+                            "description": "The {brandname} image pull policy.",
+                            "enum": [
+                                "",
+                                "IfNotPresent",
+                                "Always",
+                                "Never"
+                            ],
+                            "type": [
+                                "string",
+                                "null"
+                            ],
+                            "default": "Always"
+                        },
                         "extraJvmOpts": {
                             "description": "Passes JVM options to {brandname} Server.",
                             "type": [
diff --git a/values.yaml b/values.yaml
index 08e5209..c08e8cd 100644
--- a/values.yaml
+++ b/values.yaml
@@ -14,6 +14,7 @@ deploy:
   clusterDomain: cluster.local
 
   container:
+    imagePullPolicy: "Always"
     extraJvmOpts: ""
     libraries: ""
     # [USER] Define custom environment variables using standard K8s format