diff --git a/django_js_reverse/core.py b/django_js_reverse/core.py
index 2743139..5f81863 100755
--- a/django_js_reverse/core.py
+++ b/django_js_reverse/core.py
@@ -10,7 +10,11 @@
 from django.core.exceptions import ImproperlyConfigured
 from django.template import loader
 from django.utils.safestring import mark_safe
-from django.utils.encoding import force_text
+
+if sys.version_info < (3, ):
+    from django.utils.encoding import force_text
+else:
+    from django.utils.encoding import force_str as force_text
 
 from . import rjsmin
 from .js_reverse_settings import (JS_EXCLUDE_NAMESPACES, JS_GLOBAL_OBJECT_NAME,