diff --git a/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/NonApplicationRootPathBuildItem.java b/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/NonApplicationRootPathBuildItem.java
index 0dc4b5e1f280c..8f0b9f91369a4 100644
--- a/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/NonApplicationRootPathBuildItem.java
+++ b/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/NonApplicationRootPathBuildItem.java
@@ -270,6 +270,7 @@ public static class Builder extends RouteBuildItem.Builder {
         private final NonApplicationRootPathBuildItem buildItem;
         private RouteBuildItem.RouteType routeType = RouteBuildItem.RouteType.FRAMEWORK_ROUTE;
         private RouteBuildItem.RouteType routerType = RouteBuildItem.RouteType.FRAMEWORK_ROUTE;
+        private String name;
         private String path;
 
         Builder(NonApplicationRootPathBuildItem buildItem) {
@@ -330,7 +331,13 @@ public Builder orderedRoute(String route, Integer order, Consumer<Route> routeFu
                 this.path = route;
                 this.routerType = RouteBuildItem.RouteType.ABSOLUTE_ROUTE;
             }
-            super.orderedRoute(this.path, order, routeFunction);
+
+            // we normalize the route name to remove trailing *, this is to be consistent with the path
+            // see RouteImpl#setPath()
+            String routeName = route.charAt(route.length() - 1) == '*' ? route.substring(0, route.length() - 1) : route;
+
+            // we pass a route name for proper identification in the metrics
+            super.orderedRoute(routeName, this.path, order, routeFunction);
             return this;
         }
 
diff --git a/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/RouteBuildItem.java b/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/RouteBuildItem.java
index 7156e0db32b43..c4cf342638e4a 100644
--- a/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/RouteBuildItem.java
+++ b/extensions/vertx-http/deployment/src/main/java/io/quarkus/vertx/http/deployment/RouteBuildItem.java
@@ -176,6 +176,20 @@ public Builder orderedRoute(String route, Integer order, Consumer<Route> routeCu
             return this;
         }
 
+        /**
+         * @param name The name of the route. It is used to identify the route in the metrics.
+         * @param route A normalized path used to define a basic route
+         *        (e.g. use HttpRootPathBuildItem to construct/resolve the path value). This path this is also
+         *        used on the "Not Found" page in dev mode.
+         * @param order Priority ordering of the route
+         * @param routeCustomizer Route customizer.
+         */
+        public Builder orderedRoute(String name, String route, Integer order, Consumer<Route> routeCustomizer) {
+            this.routeFunction = new BasicRoute(name, route, order, routeCustomizer);
+            this.notFoundPagePath = this.routePath = route;
+            return this;
+        }
+
         public Builder handler(Handler<RoutingContext> handler) {
             this.handler = handler;
             return this;
diff --git a/extensions/vertx-http/runtime/src/main/java/io/quarkus/vertx/http/runtime/BasicRoute.java b/extensions/vertx-http/runtime/src/main/java/io/quarkus/vertx/http/runtime/BasicRoute.java
index 064145e894d45..bd5ec80d091a8 100644
--- a/extensions/vertx-http/runtime/src/main/java/io/quarkus/vertx/http/runtime/BasicRoute.java
+++ b/extensions/vertx-http/runtime/src/main/java/io/quarkus/vertx/http/runtime/BasicRoute.java
@@ -8,6 +8,8 @@
 
 public class BasicRoute implements Function<Router, Route> {
 
+    private String name;
+
     private String path;
 
     private Integer order;
@@ -15,15 +17,29 @@ public class BasicRoute implements Function<Router, Route> {
     private Consumer<Route> customizer;
 
     public BasicRoute(String path) {
-        this(path, null);
+        this(null, path);
     }
 
     public BasicRoute(String path, Integer order) {
+        this(null, path, order);
+    }
+
+    public BasicRoute(String path, Integer order, Consumer<Route> customizer) {
+        this(null, path, order, customizer);
+    }
+
+    public BasicRoute(String name, String path) {
+        this(name, path, null);
+    }
+
+    public BasicRoute(String name, String path, Integer order) {
+        this.name = name;
         this.path = path;
         this.order = order;
     }
 
-    public BasicRoute(String path, Integer order, Consumer<Route> customizer) {
+    public BasicRoute(String name, String path, Integer order, Consumer<Route> customizer) {
+        this.name = name;
         this.path = path;
         this.order = order;
         this.customizer = customizer;
@@ -32,6 +48,14 @@ public BasicRoute(String path, Integer order, Consumer<Route> customizer) {
     public BasicRoute() {
     }
 
+    public String getName() {
+        return name;
+    }
+
+    public void setName(String name) {
+        this.name = name;
+    }
+
     public String getPath() {
         return path;
     }
@@ -60,6 +84,9 @@ public BasicRoute setCustomizer(Consumer<Route> customizer) {
     @Override
     public Route apply(Router router) {
         Route route = router.route(path);
+        if (name != null) {
+            route.setName(name);
+        }
         if (order != null) {
             route.order(order);
         }