report(description): update helpText for document.title audit #4677
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Since the audit occurs in both the a11y and SEO categories, the new helpText now mentions both. The helpText links to a new reference on d.g.c/web that discusses both the a11y and SEO aspects of the audit. The previously-linked-to aXe doc only mentioned the a11y side. But that aXe doc is itself mentioned in the new reference. I also updated the failureDescription while I was here, since we agreed in group chat that contractions are more in-tune with the Lighthouse voice.
#polish