diff --git a/.release-please-manifest-individual.json b/.release-please-manifest-individual.json
index e246691bad0f..3abba06144e1 100644
--- a/.release-please-manifest-individual.json
+++ b/.release-please-manifest-individual.json
@@ -9,7 +9,7 @@
   "firestore": "1.15.0",
   "logging": "1.9.0",
   "profiler": "0.4.0",
-  "pubsub": "1.37.0",
+  "pubsub": "1.38.0",
   "pubsublite": "1.8.1",
   "spanner": "1.61.0",
   "storage": "1.40.0",
diff --git a/pubsub/CHANGES.md b/pubsub/CHANGES.md
index 410b80dac7e1..b4fc90cd5152 100644
--- a/pubsub/CHANGES.md
+++ b/pubsub/CHANGES.md
@@ -1,5 +1,20 @@
 # Changes
 
+## [1.38.0](https://github.com/googleapis/google-cloud-go/compare/pubsub/v1.37.0...pubsub/v1.38.0) (2024-05-02)
+
+
+### Features
+
+* **pubsub:** Add custom datetime format for Cloud Storage subscriptions ([4834425](https://github.com/googleapis/google-cloud-go/commit/48344254a5d21ec51ffee275c78a15c9345dc09c))
+* **pubsub:** Support publisher compression ([#9711](https://github.com/googleapis/google-cloud-go/issues/9711)) ([4940c3c](https://github.com/googleapis/google-cloud-go/commit/4940c3c5ab31b6e66ec8f29f9cf60298f8de630a))
+* **pubsub:** Use Streaming Pull response for ordering check ([#9682](https://github.com/googleapis/google-cloud-go/issues/9682)) ([7bf4904](https://github.com/googleapis/google-cloud-go/commit/7bf49049cdc44ca260d1c1354bc7661de9ed8585))
+
+
+### Bug Fixes
+
+* **pubsub:** Bump x/net to v0.24.0 ([ba31ed5](https://github.com/googleapis/google-cloud-go/commit/ba31ed5fda2c9664f2e1cf972469295e63deb5b4))
+* **pubsub:** Update protobuf dep to v1.33.0 ([30b038d](https://github.com/googleapis/google-cloud-go/commit/30b038d8cac0b8cd5dd4761c87f3f298760dd33a))
+
 ## [1.37.0](https://github.com/googleapis/google-cloud-go/compare/pubsub/v1.36.2...pubsub/v1.37.0) (2024-03-07)
 
 
@@ -577,5 +592,3 @@ Small fix to a package name.
 
 This is the first tag to carve out pubsub as its own module. See:
 https://github.com/golang/go/wiki/Modules#is-it-possible-to-add-a-module-to-a-multi-module-repository.
-
-
diff --git a/pubsub/internal/version.go b/pubsub/internal/version.go
index e49d8a532880..8d99cbc09de0 100644
--- a/pubsub/internal/version.go
+++ b/pubsub/internal/version.go
@@ -15,4 +15,4 @@
 package internal
 
 // Version is the current tagged release of the library.
-const Version = "1.37.0"
+const Version = "1.38.0"