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COLORS.md

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Pulse App Color Palette (Gen Z Formal Communication)

Core Palette

Color Name Hex Code Preview Use Case Notes
Primary Blue #3498db #3498db Main UI elements, interactive elements Evokes trust, communication, technology.
Secondary Green #2ecc71 #2ecc71 Positive actions, confirmations, progress Symbolizes growth, productivity, positivity.
Secondary Red #e74c3c #e74c3c Errors, warnings, urgent notifications Signifies urgency, attention.
Neutral Light Gray #ecf0f1 #ecf0f1 Primary background, large surface areas Provides a clean and neutral backdrop.
Neutral Dark Gray #bdc3c7 #bdc3c7 Text, icons, dividers, subtle UI elements Ensures readability and visual hierarchy.
Accent Yellow #f1c40f #f1c40f Highlights, interactive elements, playful touches Adds energy and visual interest.
Accent Purple #9b59b6 #9b59b6 Secondary interactive elements, sophisticated touches Conveys sophistication and creativity.

Dark Mode Considerations

  • Invert Primary Blue and Secondary Green for dark mode to maintain contrast and readability.
  • Neutral Light Gray should become a darker shade (e.g., #333333) and Neutral Dark Gray a lighter shade (e.g., #EEEEEE).

Accessibility

  • Ensure sufficient contrast (WCAG AA minimum) between text and background colors for all combinations. Use a contrast checker tool.

Branding

  • Integrate brand-specific colors if applicable, while maintaining consistency with the core palette's purpose.

Customization

  • Consider offering user customization options for color themes to enhance personalization.