diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java
index b5f26f5b82f100..4691a39dc0e502 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/AppleBinary.java
@@ -118,6 +118,14 @@ static Iterable<String> getValues() {
   @Override
   public final ConfiguredTarget create(RuleContext ruleContext)
       throws InterruptedException, RuleErrorException, ActionConflictException {
+    ObjcConfiguration objcConfig =
+        ruleContext.getConfiguration().getFragment(ObjcConfiguration.class);
+    if (objcConfig.disableNativeAppleBinaryRule()) {
+      ruleContext.throwWithRuleError(
+          "The native apple_binary rule is deprecated and will be deleted. Please use the Starlark"
+              + " rule from https://github.com/bazelbuild/rules_apple.");
+    }
+
     AppleBinaryOutput appleBinaryOutput =
         linkMultiArchBinary(
             ruleContext,
diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcCommandLineOptions.java b/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcCommandLineOptions.java
index 6d3fe727c52c9e..7d76a41e4e8522 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcCommandLineOptions.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcCommandLineOptions.java
@@ -255,4 +255,20 @@ public class ObjcCommandLineOptions extends FragmentOptions {
           "Prevents Bazel from adding compiler options to Objective-C compilation actions. Options"
               + " set in the crosstool are still applied.")
   public boolean incompatibleAvoidHardcodedObjcCompilationFlags;
+
+  @Option(
+      name = "incompatible_disable_native_apple_binary_rule",
+      defaultValue = "false",
+      documentationCategory = OptionDocumentationCategory.INPUT_STRICTNESS,
+      effectTags = {
+        OptionEffectTag.EAGERNESS_TO_EXIT,
+      },
+      metadataTags = {
+        OptionMetadataTag.INCOMPATIBLE_CHANGE,
+        OptionMetadataTag.TRIGGERED_BY_ALL_INCOMPATIBLE_CHANGES
+      },
+      help =
+          "If enabled, direct usage of the native apple_binary rule is disabled. Please use the"
+              + " Starlark rule from https://github.com/bazelbuild/rules_apple instead.")
+  public boolean incompatibleDisableNativeAppleBinaryRule;
 }
diff --git a/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcConfiguration.java b/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcConfiguration.java
index 1b71bdd2551234..f363d691dde7ef 100644
--- a/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcConfiguration.java
+++ b/src/main/java/com/google/devtools/build/lib/rules/objc/ObjcConfiguration.java
@@ -69,6 +69,7 @@ public class ObjcConfiguration extends Fragment implements ObjcConfigurationApi<
   private final HeaderDiscovery.DotdPruningMode dotdPruningPlan;
   private final boolean shouldScanIncludes;
   private final boolean avoidHardcodedCompilationFlags;
+  private final boolean disableNativeAppleBinaryRule;
 
   public ObjcConfiguration(BuildOptions buildOptions) {
     CoreOptions options = buildOptions.get(CoreOptions.class);
@@ -102,6 +103,7 @@ public ObjcConfiguration(BuildOptions buildOptions) {
     this.shouldScanIncludes = objcOptions.scanIncludes;
     this.avoidHardcodedCompilationFlags =
         objcOptions.incompatibleAvoidHardcodedObjcCompilationFlags;
+    this.disableNativeAppleBinaryRule = objcOptions.incompatibleDisableNativeAppleBinaryRule;
   }
 
   /**
@@ -260,4 +262,9 @@ public HeaderDiscovery.DotdPruningMode getDotdPruningPlan() {
   public boolean shouldScanIncludes() {
     return shouldScanIncludes;
   }
+
+  /** Returns true iff the native {@code apple_binary} rule should be disabled. */
+  public boolean disableNativeAppleBinaryRule() {
+    return disableNativeAppleBinaryRule;
+  }
 }