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services.html
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<html>
<head>
<title>Blake Williford // Designer + Creative Technologist</title>
<meta charset="UTF-8">
<meta name="description" content="Design and Creative Technology services">
<meta name="keywords" content="Design, UX, UI, Research, Front-end development, HCI, Sketch Recognition, Creativity, Branding, Illustration, Sketch">
<meta name="author" content="Blake Williford">
<!-- Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-20461668-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag() {
dataLayer.push(arguments);
}
gtag('js', new Date());
gtag('config', 'UA-20461668-1');
</script>
<!--Import Google Icon Font-->
<link href="https://fonts.googleapis.com/icon?family=Material+Icons" rel="stylesheet">
<!--Import materialize.css-->
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/materialize/0.100.2/css/materialize.min.css">
<link rel="stylesheet" href="css/style.css">
<!--Let browser know website is optimized for mobile-->
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<!--JS Frameworks-->
<script src="js/paper-full.min.js"></script>
<script src="js/noframework.waypoints.min.js"></script>
<link rel="apple-touch-icon" sizes="180x180" href="./images/favicons/apple-touch-icon.png">
<link rel="icon" type="image/png" sizes="32x32" href="./images/favicons/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="./images/favicons/favicon-16x16.png">
<link rel="manifest" href="./images/favicons/site.webmanifest">
<link rel="mask-icon" href="./images/favicons/safari-pinned-tab.svg" color="#5bbad5">
<link rel="shortcut icon" href="./images/favicons/favicon.ico">
<meta name="msapplication-TileColor" content="#da532c">
<meta name="msapplication-config" content="./images/favicons/browserconfig.xml">
<meta name="theme-color" content="#ffffff">
</head>
<body>
<div class="navbar-fixed">
<nav class="transparent z-depth-0">
<div class="nav-wrapper">
<div class="row">
<div class="col s12">
<!-- <a href="#" data-activates="mobile-demo" class="button-collapse"></a> -->
<a href="#home" class="brand-logo">
<h4>BLAKE WILLIFORD <b>DESIGN</b></h4>
</a>
<!-- <ul id="nav" class="right hide-on-med-and-down">
<li><a id="nav-design" href="#design">DESIGN</a></li>
<li><a id="nav-research" href="#research">SCIENCE</a></li>
<li><a id="nav-art" href="#art">ART</a></li>
<li><a id="nav-bio" href="#bio">BIO</a></li>
<li><a id="nav-cv" href="#cv">CV</a></li>
<li><a id="nav-contact" href="#contact">CONTACT</a></li>
</ul> -->
</div>
</div>
<!-- <ul class="side-nav" id="mobile-demo">
<li><a href="#design">DESIGN</a></li>
<li><a href="#research">SCIENCE</a></li>
<li><a href="#art">ART</a></li>
<li><a href="#bio">BIO</a></li>
<li><a href="#cv">CV</a></li>
<li><a href="#contact">CONTACT</a></li>
</ul> -->
</div>
</nav>
</div>
<div id="main-progressbar-container">
<div id="main-progressbar">
</div>
</div>
<a href="#services"><div class="down"></div>
</a>
<div class="home-wrap">
<canvas id="home" class="hide-on-med-and-down"></canvas>
<div class="section">
<div class="container">
<h1 style="font-size: 2.8rem; margin-top: 15vh; text-align: left">FRACTIONAL <b>LEAD PRODUCT DESIGNER</b></h1>
<h4>Make your product world-class at a fraction of the cost. 14+ years of design consulting experience for 60+ clients</h4>
<div class="row">
<div class="col s3 m2 l2">
<img src="images/clients/adobe.png" style="width: 100%; margin-top: 30px;"></img>
</div>
<div class="col s3 m2 l2">
<img src="images/clients/mfst.png" style="width: 100%"></img>
</div>
<div class="col s3 m2 l2">
<img src="images/clients/usaa.png" style="width: 100%"></img>
</div>
<div class="col s3 m2 l2">
<img src="images/clients/stubhub.png" style="width: 100%"></img>
</div>
<div class="col s3 m2 l2">
<img src="images/clients/celebrity.png" style="width: 100%"></img>
</div>
</div>
</div>
</div>
</div>
<div class="section" id="showcase" style="overflow: hidden;">
<img id="showcase1" class="showcase" src="images/showcase1.png"/>
<img id="showcase2" class="showcase" src="images/showcase2.png"/>
<img id="showcase3" class="showcase" src="images/showcase3.png"/>
</div>
<div class="section" id="services">
<div class="container">
<h1>SERVICES</h1>
<div class="row">
<div class="col s12 m12 l4">
<div class="pricing">
<h2 style="text-transform: uppercase;">Design Strategy</h2>
<p>Don't waste time with something you don't need. I can help your business prioritize design
initiatives in terms of what will make the most impact on your business goals be it need
finding, customer acquisition, conversions, product satisfaction, etc.</p>
</div>
<div class="pricing">
<h2 style="text-transform: uppercase;">UI Design</h2>
<p>High-fidelity world-class UI design in Figma that is pixel-perfect, well documented, and ready to
hand off to engineers. Experience in responsive web design, web apps, native apps, and more.
Ensure that your product is modern and beautiful.</p>
</div>
</div>
<div class="col s12 m12 l4">
<div class="pricing">
<h2 style="text-transform: uppercase;">UX Research</h2>
<p>I synthesize both qualitative and quantitative data into actionable insights and design artifacts
like personas and customer journey maps to help your business accelerate product-market fit and
growth.</p>
</div>
<div class="pricing">
<h2 style="text-transform: uppercase;">Prototyping</h2>
<p>I can make clickable prototypes in Figma that look/feel identical to the real thing. When more
unique or complex interactions are needed I also have the ability to create full blown
HTML/CSS/JS prototypes with working code.</p>
</div>
</div>
<div class="col s12 m12 l4">
<div class="pricing">
<h2 style="text-transform: uppercase;">UX Design</h2>
<p>Low-fidelity wireframes, user flows, prototypes, and informal usability testing ensures you are
designing the <i>right</i> product, saving you valuable engineering time building the
<i>wrong</i> product. Ensure that your product is easy to use, accessible, and functional.</p>
</div>
<div class="pricing">
<h2 style="text-transform: uppercase;">Branding</h2>
<p>Services include mission and brand positioning workshops, logo design, design systems, as well as
branded marketing assets like ads, business cards, brochures, short videos, etc.</p>
</div>
</div>
</div>
<!-- <div class="row" id="clients">
<div class="col s12 m6 l6">
<a href="projects/chalkcast.html"><img class="portfolioTeaser" src="images/portfolio/chalkcast.png"></img>
</a>
</div>
<div class="col s12 m6 l6">
<img class="portfolioLogo" src="images/clients/chalkcast.png"></img>
<h4>Virtual Classroom</h4>
<p>Innovative web app for teaching anything, to anyone, from anywhere.</p>
<ul class="portfolioSkills">
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Front-end Development</li>
<li class="collab">Innovation</li>
</ul>
<a href="projects/chalkcast.html"><div class="cta">View Case Study</div></a>
</div>
</div>
<div class="row" id="clients">
<div class="col s12 m6 l6">
<a href="projects/medicarepathfinder.html"><img class="portfolioTeaser" src="images/portfolio/medicarepathfinder.png"></img>
</a>
</div>
<div class="col s12 m6 l6">
<h2 class="left-align">Medicare Pathfinder</h2>
<h4>Personalized Healthcare</h4>
<p>Web app for finding the perfect Medicare plan based on unique personal situation and predictive analytics.</p>
<ul class="portfolioSkills">
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Front-end Development</li>
<li class="collab">Data Visualization</li>
</ul>
<a href="projects/medicarepathfinder.html"><div class="cta">View Case Study</div></a>
</div>
</div>
<div class="clear-40"></div>
-->
</div>
</div>
</div>
<div class="section" id="design">
<div class="container">
<h1>CASE STUDIES</h1>
<div class="row">
<div class="col s12 m6 l6">
<div class="pricing">
<img class="portfolioTeaserCenter" src="images/portfolio/chalkcast.png"></img>
<img class="portfolioLogo" src="images/clients/chalkcast.png"></img>
<div class="clear-20"></div>
<h1>Innovative Virtual Classroom Tool for Teaching Virtually</h1>
<div class="clear-20"></div>
<ul class="portfolioSkills">
<li class="collab">Design Strategy</li>
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Branding</li>
<li class="collab">Prototyping</li>
<li class="collab">Innovation</li>
</ul>
<ul class="accomplishments">
<li><b>Led UX / UI design</b> for this educational technology startup (virtual classroom tool).</li>
<li>Rebranded company and collaborated with mid-level UX designer to produce a <b>more consistent and cohesive design system.</b></li>
<li><b>Designed and built company's front-facing brochure site</b> (https://www.chalkast.org) (HTML/CSS/JS)</li>
<li>Conducted <b>semi-structured interviews and usability tests</b> with more than 30 teachers and students which led to key insights and better prioritization of features.</li>
<li><b>Designed and prototyped numerous features</b> for remote learning including a quiz tool, chalkboard, automated attendance, session history, etc.</li>
<li>Design work led to a <b>300% increase in customer sign-ups and product trials.</b></li>
</ul>
</div>
</div>
<div class="col s12 m6 l6">
<div class="pricing">
<img class="portfolioTeaserCenter" src="images/portfolio/polygence.png"></img>
<img class="portfolioLogo" src="images/clients/polygence.png"></img>
<div class="clear-20"></div>
<h1>Mentorship Platform for High School Students</h1>
<div class="clear-20"></div>
<ul class="portfolioSkills">
<li class="collab">Design Strategy</li>
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Branding</li>
<li class="collab">Prototyping</li>
<li class="collab">Innovation</li>
</ul>
<ul class="accomplishments">
<li>Facilitated a <b>rebranding and visual refresh of website, web app, and native app</b> leading to a more consistent and cohesive brand identity and design system</li>
<li>Conducted <b>interviews and usability testing</b> with dozens of mentors and students providing a strong foundation for continued design work</li>
<li>Designed and facilitated numerous shipped features to create a world-class passion project experience for
mentors and students, including tools for sharing resources, scheduling sessions, and a <b>brand new native app
(4.7 Rating on App Store)</b></li>
<li><b>Mentored 2 mid-level designers</b> on design best practices, more consistent design, responsive design, etc.</li>
<li>Company has helped more than <b>2400 students from 44+ countries</b> do passion projects and get in to top-tier
universities</li>
</ul>
</div>
</div>
</div>
</div>
</div>
<div class="section" id="testimonials">
<div class="container">
<h1>TESTIMONIALS</h1>
<div class="row">
<div class="col s12 m6 l6">
<div class="pricing">
<p><em>"Not only is Blake a creative thinker and talented designer, but he delivers, and gets things done. We've done some of our best product work building on the foundation of Blake's ideas. His passion and enthusiasm are infectious, and everything is more dynamic when he's around. He is a terrific networker as well, with a tremendously positive outlook on life. I loved having Blake on my team."</em></p>
<h4>Kate Migliazzo</h4>
<h5>Senior Product Manager</h5>
</div>
<div class="pricing">
<p><em>"Blake brings an advanced set of programming skills to his design tool belt that make executing features a breeze. During my time working with him, he created high-fidelity mockups that felt so accurate to the real product, our design and research team was better positioned to get meaningful feedback from user testers. Blake also came into our company ready to analyze and improve our information architecture which helped realize the scope of our product. I recommend Blake to teams of any size looking to improve their product and design processes, especially those in the EduTech field, which Blake has demonstrated an immense passion for."</em></p>
<h4>Brennan Banta</h4>
<h5>Senior Product Designer</h5>
</div>
</div>
<div class="col s12 m6 l6">
<div class="pricing">
<p><em>"Blake is the best freelance designer I've ever worked with. He regularly learns more and more cutting edge techniques to make your business stand out from the rest. Every time I speak with him he can clearly conceptualize what I'm wanting to accomplish for any project I have and make it look even better than I imagined. I highly recommend him to anyone who is looking for a fresh functional website that integrates today's modern technology."</em></p>
<h4>Frank Wall</h4>
<h5>Personal Trainer</h5>
</div>
<div class="pricing">
<p><em>"Blake is a creative and passionate designer whom I've had the pleasure of working with for some time now. From his first days at Cardinal, he showed considerable initiative and played a significant role in re-branding the company and helping to grow the design department. With his intelligence and talent, Blake has much to contribute to any company."</em></p>
<h4>Catie Cogdell</h4>
<h5>Senior Product Manager</h5>
</div>
</div>
</div>
</div>
</div>
<div class="section" id="bio2">
<div class="container">
<div class="row">
<h1>WHO IS BLAKE?</h1>
<div class="col s12 m6 l6">
<img src="./images/Blake.png" style="width: 100%; padding: 80px; border-radius: 50%">
</div>
<div class="col s12 m6 l6">
<p>I'm a multi-disciplinary designer and creative technologist that's passionate about designing and prototyping interactive experiences that empower people and organizations. I have been making clients and employers happy for 14 years with top-notch design solutions, clear communication, and leadership.</p>
<p>I first fell in love with design when I started playing around with Photoshop as a teenager. I like to define design as <em>"bringing technology to people in a way that they can love and understand"</em>. I'm passionate about designing and building simple, usable, and beautiful products and services.</p>
<p>Because of my PhD, I am also a specialist in prototyping and building highly custom and unique UIs. If it can be imagined, I'm confident I can build it.</p>
<p>When I'm not absorbed in design, I am likely playing music, drawing, or traveling.</p>
</div>
</div>
</div>
</div>
<div class="section" id="pricing">
<div class="container">
<h1>PRICING</h1>
<h3>Flat and transparent monthly pricing designed to fit your budget</h3>
<div class="clear-20"></div>
<div class="row">
<div class="col s12 m4 l4">
<div class="pricing">
<p class="center-align">BASIC</p>
<h1><span>$2,500</span></h1>
<h3>/ MONTH</h3>
<div class="clear-20"></div>
<p>Equivalent to having a lead product designer on your team <b>one day per week</b> (32 hours per
month)</p>
<div class="clear-20"></div>
<ul class="accomplishments">
<li>Utilize any design services on an as needed basis</li>
<li>Unlimited asynchronous communication</li>
<li>Unlimited iterations</li>
<li>Fast and reliable delivery</li>
<li>Up to <b>2 sync-up</b> meetings per week</li>
</ul>
</div>
</div>
<div class="col s12 m4 l4">
<div class="pricing">
<p class="center-align">PREMIUM</p>
<h1><span>$4,800</span></h1>
<h3>/ MONTH</h3>
<div class="clear-20"></div>
<p>Equivalent to having a lead product designer on your team <b>two days per week</b> (64 hours per
month)</p>
<div class="clear-20"></div>
<ul class="accomplishments">
<li>Utilize any design services on an as needed basis</li>
<li>Unlimited asynchronous communication</li>
<li>Unlimited iterations</li>
<li>Fast and reliable delivery</li>
<li>Up to <b>3 sync-up</b> meetings per week</li>
<li>Mentorship sessions for junior designers</li>
</ul>
</div>
</div>
<div class="col s12 m4 l4">
<div class="pricing">
<p class="center-align">LEGENDARY</p>
<h1><span>$6,000</span></h1>
<h3>/ MONTH</h3>
<div class="clear-20"></div>
<p>Equivalent to a lead product designer on your team <b>three days per week</b> (96 hours per month)
</p>
<div class="clear-20"></div>
<ul class="accomplishments">
<li>Utilize any design services on an as needed basis</li>
<li>Unlimited asynchronous communication</li>
<li>Unlimited iterations</li>
<li>Fast and reliable delivery</li>
<li>Up to <b>4 sync-up</b> meetings per week</li>
<li>Mentorship sessions for junior designers</li>
<li>In-person workshops with your team on design + innovation</li>
</ul>
</div>
</div>
</div>
<div class="row">
<div class="col s12 m6 l6">
<div class="pricing">
<h2>Not in your budget?</h2>
<p>Feel free to ask about my hourly rates as well. I'm always happy to help if I can!</p>
</div>
</div>
<div class="col s12 m6 l6">
<div class="pricing">
<h2>Still not convinced?</h2>
<p>Consider that a full-time senior / lead designer can easily cost $10,000+ per month plus benefits.</p>
</div>
</div>
</div>
</div>
</div>
<div class="section" id="contact">
<div class="container">
<div class="row">
<!-- <div class="col s12 m6 l6">
<h4>CONNECT VIA EMAIL</span>
</h4>
<p>Feel free to shoot me an email and I'll get back to you within 24 hours.</p>
<div class="email" onclick="copyToClipboard()">[email protected]</div>
<textarea id="my-email" style="opacity: 0;">[email protected]</textarea>
<div class="clear-60"></div>
</div> -->
<div class="col s12 m6 l6">
<h4>BOOK A FREE CONSULTATION</h4>
<p>Ready to get started? Let me know what your challenges are and I'll see how I can help.</p>
<a target="blank" href="https://cal.com/blake-williford-design/consultation"><div class="cta">Schedule Now</div></a>
</div>
</div>
</div>
</div>
<div class="footer">
© BLAKE WILLIFORD <span class="love">CODED WITH ❤</span>
<a class="grey-text text-lighten-4 right" href="#!">VERSION 4.0 <em>SIZZLE</em></a>
</div>
<!--Import jQuery before materialize.js-->
<script type="text/javascript" src="https://code.jquery.com/jquery-3.2.1.min.js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/materialize/0.100.2/js/materialize.min.js"></script>
<script>
$('.button-collapse').sideNav({
menuWidth: 300, // Default is 240
closeOnClick: true, // Closes side-nav on <a> clicks, useful for Angular/Meteor
edge: 'right'
});
//Scrollbar
let winTop = window.scrollY;
let docHeight = document.body.scrollHeight;
let winHeight = window.innerHeight;
let initialScroll = Math.floor((winHeight/docHeight)*100);
document.getElementById('main-progressbar').style.height = initialScroll+'%';
$(document).ready(function() {
window.setInterval(function() {
toggleBioTerms();
}, 3000);
$(window).scroll(function() {
//Update progress bar
winTop = window.scrollY;
totalScroll = Math.floor(((winTop + winHeight)/docHeight)*100);
document.getElementById('main-progressbar').style.height = totalScroll+'%';
document.getElementById('showcase1').style.marginLeft = (winTop/10)+"px";
document.getElementById('showcase2').style.marginLeft = "-"+(winTop/10)+"px";
document.getElementById('showcase3').style.marginLeft = (winTop/15)+"px";
});
});
//UI Showcase
let lastKnownScrollPosition = 0;
let ticking = false;
function doSomething(scrollPos) {
// Do something with the scroll position
//Move elements
// var winTop = $(window).scrollTop();
// var docHeight = $('body').height();
// var winHeight = $(window).height();
// var totalScroll = Math.floor((winTop / docHeight) * 100);
// document.getElementById('showcase1').style.marginLeft = totalScroll / 10;
}
document.addEventListener("scroll", (event) => {
lastKnownScrollPosition = window.scrollY;
if (!ticking) {
window.requestAnimationFrame(() => {
doSomething(lastKnownScrollPosition);
ticking = false;
});
ticking = true;
}
});
//Update nav
var links = document.getElementById('nav').childNodes;
var waypoint1 = new Waypoint({
element: document.getElementById('design'),
handler: function() {
document.getElementById('nav-design').className = "active";
document.getElementById('nav-art').className = "";
document.getElementById('nav-bio').className = "";
document.getElementById('nav-cv').className = "";
document.getElementById('nav-contact').className = "";
}
});
var waypoint2 = new Waypoint({
element: document.getElementById('art'),
handler: function() {
document.getElementById('nav-design').className = "";
document.getElementById('nav-art').className = "active";
document.getElementById('nav-bio').className = "";
document.getElementById('nav-cv').className = "";
document.getElementById('nav-contact').className = "";
}
});
var waypoint3 = new Waypoint({
element: document.getElementById('bio'),
handler: function() {
document.getElementById('nav-design').className = "";
document.getElementById('nav-art').className = "";
document.getElementById('nav-bio').className = "active";
document.getElementById('nav-cv').className = "";
document.getElementById('nav-contact').className = "";
}
});
var waypoint4 = new Waypoint({
element: document.getElementById('cv'),
handler: function() {
document.getElementById('nav-design').className = "";
document.getElementById('nav-art').className = "";
document.getElementById('nav-bio').className = "";
document.getElementById('nav-cv').className = "active";
document.getElementById('nav-contact').className = "";
}
});
var waypoint5 = new Waypoint({
element: document.getElementById('contact'),
handler: function() {
document.getElementById('nav-design').className = "";
document.getElementById('nav-art').className = "";
document.getElementById('nav-bio').className = "";
document.getElementById('nav-cv').className = "";
document.getElementById('nav-contact').className = "active";
}
});
function toggleBioTerms() {
var term1 = document.getElementById('bioterm-1').innerHTML;
var term2 = document.getElementById('bioterm-2').innerHTML;
if (term1 == "DESIGN") {
document.getElementById('bioterm-1').innerHTML = "ART"
document.getElementById('bioterm-2').innerHTML = "SCIENCE"
} else {
document.getElementById('bioterm-1').innerHTML = "DESIGN"
document.getElementById('bioterm-2').innerHTML = "ENGINEERING"
}
}
function copyToClipboard() {
document.getElementById('my-email').select();
document.execCommand("Copy");
alert("Copied the text: [email protected]");
}
</script>
<script type="text/paperscript" canvas="home">
//Triangulation script by Blake Williford
var canvasHeight = paper.view.size.height;
var canvasWidth = paper.view.size.width;
var points = [];
var lines = [];
generateStars(100);
function generateStars(number) {
for (i=0; i<number; i++) {
randX = Math.random()*canvasWidth;
randY = Math.random()*canvasHeight;
point = new Point(randX, randY);
points.push(point);
}
}
function removeLines(line)
{
var fadeEffect = setInterval(function() {
if (line.opacity < 0.1)
{
line.remove();
clearInterval(fadeEffect);
}
else
{
line.opacity -= 0.1;
}
}, 100);
}
function graphGenerator(point) {
var tempPoints = [];
corner = new Point(point.x-160, point.y-160);
range = new Rectangle(corner, 320);
for (i=0; i< points.length; i++) {
if (range.contains(points[i])) {
//circle = new Path.Circle(points[i], 1);
//circle.fillColor = '#fff';
//var line = new Path.Line(point, points[i]);
//line.strokeColor = 'rgba(255,255,255,0.1)';
//lines.push(line);
tempPoints.push(points[i]);
}
}
for (i=0; i < tempPoints.length-1; i++) {
for (j=1; j < tempPoints.length-1; j++) {
var line = new Path.Line(tempPoints[i], tempPoints[j]);
line.strokeColor = 'rgba(150,150,250,0.02)';
removeLines(line);
}
}
}
function onMouseMove(event) {
graphGenerator(event.point);
}
</script>
</html>