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<!doctype html>
<html lang="en">
<head>
<title>Blake Williford // Designer + Creative Technologist</title>
<meta charset="UTF-8">
<meta name="description" content="Design and Creative Technology services">
<meta name="keywords" content="Design, UX, UI, Research, Front-end development, HCI, Sketch Recognition, Creativity, Branding, Illustration, Sketch">
<meta name="author" content="Blake Williford">
<!-- Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-20461668-1"></script>
<script>
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function gtag() {
dataLayer.push(arguments);
}
gtag('js', new Date());
gtag('config', 'UA-20461668-1');
</script>
<!--Import Google Icon Font-->
<link href="https://fonts.googleapis.com/icon?family=Material+Icons" rel="stylesheet">
<!--Import materialize.css-->
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/materialize/0.100.2/css/materialize.min.css">
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<meta name="msapplication-TileColor" content="#da532c">
<meta name="msapplication-config" content="./images/favicons/browserconfig.xml">
<meta name="theme-color" content="#ffffff">
</head>
<body>
<div class="navbar-fixed">
<nav class="transparent z-depth-0">
<div class="nav-wrapper">
<div class="row">
<div class="col s12">
<a href="#" data-activates="mobile-demo" class="button-collapse"></a>
<a href="#home" class="brand-logo">
<h4>BLAKE WILLIFORD</h4>
</a>
<ul id="nav" class="right hide-on-med-and-down">
<li><a id="nav-design" href="#design">DESIGN</a></li>
<!-- <li><a id="nav-research" href="#research">SCIENCE</a></li> -->
<li><a id="nav-art" href="#art">ART</a></li>
<li><a id="nav-bio" href="#bio">BIO</a></li>
<li><a id="nav-cv" href="#cv">CV</a></li>
<li><a id="nav-contact" href="#contact">CONTACT</a></li>
</ul>
</div>
</div>
<ul class="side-nav" id="mobile-demo" >
<a class="closeMenu sidenav-close"></a>
<li><a href="#design">DESIGN</a></li>
<!-- <li><a href="#research">SCIENCE</a></li> -->
<li><a href="#art">ART</a></li>
<li><a href="#bio">BIO</a></li>
<li><a href="#cv">CV</a></li>
<li><a href="#contact">CONTACT</a></li>
</ul>
</div>
</nav>
</div>
<div id="main-progressbar-container">
<div id="main-progressbar">
</div>
</div>
<a href="#design"><div class="down"></div>
</a>
<div class="home-wrap">
<canvas id="home" class="hide-on-med-and-down"></canvas>
<div class="section">
<div class="container">
<h1 style="font-size: 2.8rem; margin-top: 15vh; text-align: left">I'M A <span>PRODUCT DESIGNER</span> AND <span> INNOVATOR</span></h1>
<h4>I design and build world-class UI for clients like Adobe, Microsoft, and USAA. I have extensive experience in B2C, ed tech, innovation, and startups.</h4>
</div>
</div>
</div>
<div class="section" id="showcase" style="overflow: hidden;">
<img id="showcase1" class="showcase" src="images/showcase1.png"/>
<img id="showcase2" class="showcase" src="images/showcase2.png"/>
<img id="showcase3" class="showcase" src="images/showcase3.png"/>
</div>
<div class="section" id="design">
<div class="container">
<h1><span>DESIGN</span> AND INNOVATION WORK</h1>
<div class="row" id="clients">
<div class="col s12 m6 l6">
<a href="projects/chalkcast.html"><img class="portfolioTeaser" src="images/portfolio/chalkcast.png"></img>
</a>
</div>
<a href="projects/chalkcast.html"><div class="col s12 m6 l6">
<img class="portfolioLogo" src="images/clients/chalkcast.png"></img>
<h4>Virtual Classroom</h4>
<p>Innovative web app for teaching anything, to anyone, from anywhere.</p>
<!-- <ul class="portfolioSkills">
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Front-end Development</li>
<li class="collab">Innovation</li>
</ul> -->
</div></a>
</div>
<div class="row" id="clients">
<div class="col s12 m6 l6">
<a href="projects/polygence.html"><img class="portfolioTeaser" src="images/portfolio/polygence2.png"></img>
</a>
</div>
<a href="projects/polygence.html"><div class="col s12 m6 l6">
<img class="portfolioLogo" src="images/portfolio/polygence/logo.png"></img>
<h4>Mentoring Platform</h4>
<p>An innovative mentoring platform that connects K-12 students with expert mentors to explore their interests.</p>
<!-- <ul class="portfolioSkills">
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Front-end Development</li>
<li class="collab">Branding</li>
</ul> -->
</div></a>
</div>
<div class="row" id="clients">
<div class="col s12 m6 l6">
<a href="projects/sketchtivity.html"><img class="portfolioTeaser" src="images/portfolio/sketchtivity/teaser.png"></img>
</a>
</div>
<a href="projects/sketchtivity.html"><div class="col s12 m6 l6">
<img class="portfolioLogo" src="images/portfolio/sketchtivity/logo.svg"></img>
<h4>App for Learning Drawing</h4>
<p>A gamified app leveraging AI-driven feedback for learning basic drawing skills including drawing in perspective.</p>
<!-- <ul class="portfolioSkills">
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Front-end Development</li>
<li class="collab">Branding</li>
<li class="collab">Innovation</li>
</ul> -->
</div></a>
</div>
<div class="row" id="clients">
<div class="col s12 m6 l6">
<a href="projects/snapfx.html"><img class="portfolioTeaser" src="images/portfolio/snapfx.png"></img>
</a>
</div>
<a href="projects/snapfx.html"><div class="col s12 m6 l6">
<img class="portfolioLogo" src="images/clients/adobe.png"></img>
<h4>SnapFX</h4>
<p>An experimental mobile app designed and developed at Adobe Research to help novices perform sophisticated image editing.</p>
<!-- <ul class="portfolioSkills">
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Front-end Development</li>
<li class="collab">Innovation</li>
<li class="collab">Branding</li>
</ul> -->
</div>
</div></a>
<!--
<div class="row" id="clients">
<div class="col s12 m6 l6">
<a href="projects/medicarepathfinder.html"><img class="portfolioTeaser" src="images/portfolio/medicarepathfinder.png"></img>
</a>
</div>
<div class="col s12 m6 l6">
<h2 class="left-align">Medicare Pathfinder</h2>
<h4>Personalized Healthcare</h4>
<p>Web app for finding the perfect Medicare plan based on unique personal situation and predictive analytics.</p>
<ul class="portfolioSkills">
<li class="collab">UX Research</li>
<li class="collab">UX Design</li>
<li class="collab">UI Design</li>
<li class="collab">Front-end Development</li>
<li class="collab">Data Visualization</li>
</ul>
<a href="projects/medicarepathfinder.html"><div class="cta">View Case Study</div></a>
</div>
</div> -->
<!-- <div class="clear-40"></div>
<div class="col s12 m6 l4">
<img src="images/clients/adobe.png"></img>
<img src="images/clients/fjord.png"></img>
</div>
<div class="col s12 m6 l4">
<img src="images/clients/mfst.png"></img>
<img src="images/clients/usaa.png"></img>
</div>
<div class="col s12 m6 l4">
<img src="images/clients/stubhub.png"></img>
<img src="images/clients/celebrity.png"></img>
</div> -->
<div class="clear-60"></div>
<div class="row">
<div class="col s12 m6 l4">
<a href="projects/zensketch.html"><img class="portfolioTeaserCenter" src="images/portfolio/zensketch.png"></img>
</a>
<a href="projects/ubuntoo.html"><img class="portfolioTeaserCenter" src="images/portfolio/ubuntoo.png"></img>
</a>
</div>
<div class="col s12 m6 l4">
<a href="projects/mechanix.html"><img class="portfolioTeaserCenter" src="images/portfolio/mechanix.png"></img>
</a>
<a href="projects/fpl.html"><img class="portfolioTeaserCenter" src="images/portfolio/fpl.png"></img>
</a>
</div>
<div class="col s12 m6 l4">
<a href="projects/fossilsketch.html"><img class="portfolioTeaserCenter" src="images/portfolio/fossilsketch.png"></img>
</a>
<a href="projects/finalfrontier.html"><img class="portfolioTeaserCenter" src="images/portfolio/finalfrontier.png"></img></a>
</div>
</div>
</div>
</div>
<!-- <div class="section" id="research">
<div class="container">
<div class="row">
<h1 style="font-weight: 100;">MY <span>RESEARCH</span> EXPLORES METHODS FOR HELPING PEOPLE LEARN HOW TO DRAW AND BE MORE CREATIVE USING ARTIFICIAL INTELLIGENCE</span></h1>
</div>
<div class="clear-40"></div>
<div class="row">
<h4 style="color: #7227fd">PUBLICATIONS</h4>
<div class="publication">
<h5>Exploring the Potential of an Intelligent Tutoring System for Sketching Fundamentals</h5>
<h6><strong>Blake Williford</strong>, Matthew Runyon, Wayne Li, Julie Linsey, Tracy Hammond</h6>
<p><i>CHI 2020</i></p>
</div>
<div class="publication">
<h5>Recognizing Perspective Accuracy: An Intelligent User Interface for Assisting Novices</h5>
<h6><strong>Blake Williford</strong>, Matthew Runyon, Tracy Hammond</h6>
<p><i>IUI 2020</i></p>
</div>
<div class="publication">
<h5>A Framework for Motivating Sketching Practice with Sketch-based Gameplay</h5>
<h6><strong>Blake Williford</strong>, Matthew Runyon, Josh Cherian, Wayne Li, Julie Linsey, Tracy Hammond</h6>
<p><i>CHI Play 2019</i></p>
</div>
<div class="publication">
<h5>DrawMyPhoto: Assisting Novices in Drawing From Photographs</h5>
<h6><strong>Blake Williford</strong>, Abhay Doke, Michel Pahud, Ken Hinckley, Tracy Hammond</h6>
<p><i>Creativity and Cognition 2019</i></p>
</div>
<div class="publication">
<h5>It’s Not Just About Accuracy: Metrics That Matter When Measuring Expert Sketching Ability</h5>
<h6>Tracy Hammond, Shalini Kumar, Matthew Runyon, Josh Cherian, <strong>Blake Williford</strong>, Swarna Keshavabhotla, Wayne Li, Julie Linsey</h6>
<p><i>TiiS Intelligent Systems 2018</i></p>
</div>
<div class="publication">
<h5>Collaborative Live Media Curation: Shared Context for Participation in Online Learning</h5>
<h6>Bill Hamilton, Nic Lupfer, Nicholas Botello, Tyler Tesch, Alex Stacy, Jeremy Merrill, <strong>Blake Williford</strong>, Frank Bentley, Andruid Kerne</h6>
<p><i>CHI 2018</i></p>
</div>
<div class="publication">
<h5>ZenSketch: A Sketch-Based Game for Improving Line Work</h5>
<h6><strong>Blake Williford</strong>, Matthew Runyon, Adil Hamid Malla, Wayne Li, Julie Linsey, Tracy Hammond</h6>
<p><i>CHI Play 2017 Student Game Competition</i></p>
</div>
<div class="publication">
<h5>Conquering the Cube – Learning to Sketch Primitives in Perspective with an Intelligent Tutoring System</h5>
<h6>Swarna Keshavabhotla, <strong>Blake Williford</strong>, Shalini Kumar, Ethan Hilton, Wayne Li, Tracy Hammond and Julie Linsey</h6>
<p><i>Expressive (SBIM) 2017</i></p>
</div>
<div class="publication">
<h5>SketchTivity: Improving Creativity by Learning Sketching with an Intelligent Tutoring System</h5>
<h6><strong>Blake Williford</strong></h6>
<p><i>Creativity and Cognition 2017 Doctoral Consortium</i></p>
</div>
<div class="publication">
<h5>Everyone Can Sketch: Reviving Hand-drawn Sketching with an Intelligent Tutoring System</h5>
<h6><strong>Blake Williford</strong>, Wayne Li, Ethan Hilton, Julie Linsey, Tracy Hammond</h6>
<p><i>SketchingDIS: Hand-drawn Sketching in HCI workshop at Designing Interactive Systems Conference (DIS 2017)</i>
</p></div>
<div class="publication">
<h5>Consistently Evaluating Sketching Ability in Engineering Curriculum</h5>
<h6>Ethan Hilton, <strong>Blake Williford</strong>, Wayne Li, Erin McTigue, Tracy Hammond and Julie Linsey</h6>
<p><em>IDCC 2016</em></p>
</div>
<div class="publication">
<h5>PerSketchTivity – An Intelligent Pen-Based Educational Application for Design Sketching Instruction</h5>
<h6><strong>Blake Williford</strong>, Paul Taele, Trevor Nelligan, Wayne Li, Dr. Julie Linsey, Dr. Tracy Hammond</h6>
<p><em>Revolutionizing Education with Digital Ink 2016</em></p></div>
<div class="publication">
<h5>SketchMaster – Education for the Conceptual Age</h5>
<h6>Master’s Thesis</h6>
<p><em>2015</em></p>
</div>
</div>
</div>
</div> -->
<div class="section" id="art">
<div class="container">
<div class="row">
<h1>I LOVE TO <span>SKETCH</span>. HERE'S A SMALL COLLECTION OF MY SKETCHES</h1>
<div class="clear-40"></div>
<div class="col s6 m4 l3">
<img src="images/art/zerogcamera2.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/zerogcamera.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/cusco.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/frog1.jpg" class="materialboxed" loading="lazy"></img>
</div>
<div class="col s6 m4 l3">
<img src="images/art/tractor3.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/tractor2.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/tractor1.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/jabba.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/frog2.jpg" class="materialboxed" loading="lazy"></img>
</div>
<div class="col s6 m4 l3">
<img src="images/art/porsche.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/chromefrog.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/creature.jpg" class="materialboxed" loading="lazy"></img>
<img src="images/art/city.jpg" class="materialboxed" loading="lazy"></img>
</div>
<div class="col s6 m4 l3">
<img src="images/art/watch.jpg" class="materialboxed" loading="lazy"></img>
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<h1 style="text-align: left; font-weight: 200; font-size: 2rem">I'M A BRIDGE BETWEEN</br> <span id="bioterm-1">DESIGN</span> AND <span id="bioterm-2">ENGINEERING</span></h1>
<p>I'm a multi-disciplinary designer and creative technologist that's passionate about designing and prototyping interactive experiences that empower people and organizations. </p>
<p>I have been making clients and employers happy for 13 years with top-notch design solutions, clear communication, and leadership.</p>
<!-- <p>My specialized expertise is at the crossroads of HCI and AI, with applications in educational technology, healthcare technology, sketch-based interfaces, and creativity support.</p> -->
<p>When I'm not absorbed in design, I am likely playing music, drawing, or traveling.</p>
</div>
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</div>
</div>
<h1>TESTIMONIALS</h1>
<div class="row">
<div class="col s12 m6 l6">
<div class="pricing">
<p><em>"Not only is Blake a creative thinker and talented designer, but he delivers, and gets things done. We've done some of our best product work building on the foundation of Blake's ideas. His passion and enthusiasm are infectious, and everything is more dynamic when he's around. He is a terrific networker as well, with a tremendously positive outlook on life. I loved having Blake on my team."</em></p>
<h4>Kate Migliazzo</h4>
<h5>Senior Product Manager</h5>
</div>
<div class="pricing">
<p><em>"Blake brings an advanced set of programming skills to his design tool belt that make executing features a breeze. During my time working with him, he created high-fidelity mockups that felt so accurate to the real product, our design and research team was better positioned to get meaningful feedback from user testers. Blake also came into our company ready to analyze and improve our information architecture which helped realize the scope of our product. I recommend Blake to teams of any size looking to improve their product and design processes, especially those in the EduTech field, which Blake has demonstrated an immense passion for."</em></p>
<h4>Brennan Banta</h4>
<h5>Senior Product Designer</h5>
</div>
</div>
<div class="col s12 m6 l6">
<div class="pricing">
<p><em>"Blake is the best freelance designer I've ever worked with. He regularly learns more and more cutting edge techniques to make your business stand out from the rest. Every time I speak with him he can clearly conceptualize what I'm wanting to accomplish for any project I have and make it look even better than I imagined. I highly recommend him to anyone who is looking for a fresh functional website that integrates today's modern technology."</em></p>
<h4>Frank Wall</h4>
<h5>Personal Trainer</h5>
</div>
<div class="pricing">
<p><em>"Blake is a creative and passionate designer whom I've had the pleasure of working with for some time now. From his first days at Cardinal, he showed considerable initiative and played a significant role in re-branding the company and helping to grow the design department. With his intelligence and talent, Blake has much to contribute to any company."</em></p>
<h4>Catie Cogdell</h4>
<h5>Senior Product Manager</h5>
</div>
</div>
</div>
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<div class="section" id="cv">
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<h1>CV</h1>
<div class="col s12 m4 l4">
<!-- <h4>SPECIALIZATIONS</h4>
<div class="skillset">
<h5>Educational Technology</h5>
<h5>Educational Games</h5>
<h5>Sketch-based UI / UX</h5>
<h5>Sketch Recognition</h5>
<h5>Creativity Support</h5>
</div> -->
<h4>SKILLS</h4>
<div class="skillset">
<h5>Design</h5>
<ul>
<li>Sketching</li>
<li>Information Architecture</li>
<li>Information Visualization</li>
<li>User Flows</li>
<li>Wireframing</li>
<li>Storyboarding</li>
<li>Prototyping</li>
<li>Responsive Web Design</li>
<li>Animation</li>
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<div class="skillset">
<h5>Development</h5>
<ul>
<li>JS</li>
<li>HTML</li>
<li>CSS</li>
<li>C#</li>
<li>Python</li>
</ul>
</div>
<div class="skillset">
<h5>Research</h5>
<ul>
<li>Semi-structured Interviews</li>
<li>Focus groups</li>
<li>Ethnography</li>
<li>Personas</li>
<li>Customer Journeys</li>
<li>Experience Mapping</li>
<li>Heuristic Evaluations</li>
<li>Usability Testing</li>
<li>Survey Design</li>
<li>Experiment Design</li>
</ul>
</div>
<div class="skillset">
<h5>Software</h5>
<ul>
<li>Figma</li>
<li>Adobe Photoshop</li>
<li>Adobe Illustrator</li>
<li>Adobe InDesign</li>
<li>Adobe Premiere</li>
<li>Adobe XD</li>
<li>Unity</li>
<li>Sketch</li>
<li>Invision</li>
<li>Axure</li>
<li>Microsoft Office Suite</li>
</ul>
</div>
<h4>AWARDS</h4>
<h5>CHI Play 2017 Student Game Design Competition</h5>
<h6 class="first">1st Place</h6>
<h5>Tapia 2017 Student Research Competition</h5>
<h6 class="second">2nd Place</h6>
</div>
<div class="col s12 m8 l8">
<h4>EDUCATION</h4>
<div class="education">
<h5>Ph.D. Computer Science (Human-Computer Interaction)</h5>
<h6>Texas A&M University</h6>
<h6><em>2016 – 2020</em></h6>
</div>
<div class="education">
<h5>M.S. Human-Computer Interaction</h5>
<h6>Georgia Institute of Technology</h6>
<h6><em>2013 – 2015</em></h6>
</div>
<div class="education">
<h5>B.S. Industrial Design</h5>
<h6>Georgia Institute of Technology</h6>
<h6><em>2007 – 2011</em></h6>
</div>
<h4>EXPERIENCE</h4>
<div class="experience">
<h5>Polygence</h5>
<h6>Lead UX / UI Designer</h6>
<h6><em>2022 - 2023</em></h6>
<p>Led UX / UI design for this educational technology startup (<a href="https://www.polygence.org/" alt="Research Opportunities for High School Students" target="blank">Research Opportunities for High School Students)</a></p>
<p>Facilitated a rebranding and visual refresh of website, web app, and native app</p>
<p>Conducted interviews and usability testing with dozens of mentors and students</p>
<p>Designed and facilitated numerous shipped features to create a world-class passion project experience for mentors and students, including tools for sharing resources, scheduling sessions, and a brand new native app</p>
<p>Company has impacted the lives of more than 2400 students from 44 countries</p>
</div>
<div class="experience">
<h5>ChalkCast</h5>
<h6>Lead UX / UI Designer</h6>
<h6><em>2021 – 2022</em></h6>
<p>Lead UX / UI design for this educational technology startup (virtual classroom tool).</p>
<p>Rebranded company and collaborated with mid-level UX designer to produce a more cohesive style guide.</p>
<p>Designed and coded company's front-facing brochure site.</p>
<p>Conducted semi-structured interviews and usability tests with more than 30 teachers and students.</p>
<p>Designed and prototyped numerous features for remote learning including quiz tool, chalkboard, attendance, etc.</p>
<p>Wrote articles on educational technology trends.</p>
</div>
<div class="experience">
<h5>Blake Williford Design</h5>
<h6>Freelance Designer</h6>
<h6><em>2010 – 2021</em></h6>
<p>Freelance UI / UX design, front-end development, branding, and illustration services with 10 years of experience working on projects for more than 50 clients including ~15 startups.</p>
<p>Met with clients and executives directly to discover needs and objectives, and honed skills as a highly effective communicator, leader, and facilitator of consistently successful design solutions.</p>
<p>Assisted various startups in launching websites and apps, building brands, and raising venture capital.</p>
<p>Entreprenuerial projects include: <a href="https://www.drawdojo.com" target="blank" alt="DrawDojo - An educational app for learning drawing skills">DrawDojo - An educational app for learning drawing skills</a></p>
</div>
<div class="experience">
<h5>Texas A&M University / Sketch Recognition Lab</h5>
<h6>Designer / Researcher</h6>
<h6><em>2016 – 2021</em></h6>
<p>Lead the design and development of “Sketchtivity” an educational platform for teaching the fundamentals of design sketching and improving creativity in people. It has been used by over 1000 students at 3 universities and 3 high
schools.
</p>
<p>Provided design and front-end development assistance with an intelligent educational software called "Mechanix" which is for teaching freebody diagrams. The software has been used by over 1000 students at five different universities.</p>
<p>Designed and developed another intelligent educational software called "FossilSketch" which is for teaching micropaleontology. It has not been deployed yet.</p>
<p>Designed and developed an PIXL (Mars 2020 Rover) XRF simulation interface for Aoleon Lab.</p>
<p>Award-winning design and research, and publications at top conferences around the world.</p>
</div>
<div class="experience">
<h5>Medicare Pathfinder</h5>
<h6>Lead UX / UI Designer</h6>
<h6><em>2015 – 2021</em></h6>
<p>Lead UX / UI design and front-end development for this healthcare startup.</p>
<p>Helped company raise more than $450,000 in venture capital.</p>
<p>Designed and developed a simple and clean patient-facing application to gather data on seniors and match them with best healthcare plans.</p>
<p>Designed and developed innovative visualizations for predictive analytics dashboard which can prevent providers from losing money.</p>
</div>
<div class="experience">
<h5>Adobe Research</h5>
<h6>Designer / Researcher</h6>
<h6><em>2019</em></h6>
<p>Worked with Holger Winnemoeller in Creative Intelligence Lab to design and develop a novel image editing creativity support tool. This tool leverages modularized Photoshop commands and a simple drag-and-drop user interface to make
sophisticated image editing much easier for novices.</p>
<p>Filed for US Patent as co-inventor</p>
</div>
<div class="experience">
<h5>Microsoft Research</h5>
<h6>Designer / Researcher</h6>
<h6><em>2018</em></h6>
<p>Worked with AI and Ink applied research group to conceptualize, design, and develop a novel sketch-based application leveraging Windows Ink</p>
<p>Collaborated with Ken Hinckley and Michel Pahud in MSR to conduct a user study of the application with 20 participants.</p>
<p>Filed for 2 US Patents as lead inventor</p>
</div>
<div class="experience">
<h5>Fjord</h5>
<h6>Interaction Designer</h6>
<h6><em>2015 – 2016</em></h6>
<p>Collaborated on several client projects for the Atlanta studio of this service design firm. Work involved research, interviews, journey mapping, persona creation, sketching, wireframing, prototyping and visual design.</p>
<p>Projects included a mortgage buying application for USAA, report outage and bill paying experiences for Florida Power & Light, and a booking experience for Celebrity Cruiselines</p>
</div>
<div class="experience">
<h5>Georgia Institute of Technology</h5>
<h6>Graduate Teaching Assistant</h6>
<h6><em>2015</em></h6>
<p>Assisted sophomore undergrad Industrial Design students in their main studio course. Responsibilities included helping them with research, ideation, giving them constructive feedback, and grading. Used my knowledge and experience
to ensure they get in to good habits, break bad habits, and are dedicated to process.</p>
</div>
<div class="experience">
<h5>Georgia Institute of Technology</h5>
<h6>Graduate Research Assistant</h6>
<h6><em>2014</em></h6>
<p>Performed research in the area of advancing spatial reasoning and creative skills in engineers through learning sketching – Specifically by using educational software. Closely related to my Master’s Thesis and PhD dissertation.</p>
</p>
</div>
<div class="experience">
<h5>StubHub / eBay</h5>
<h6>UX Designer Intern</h6>
<h6><em>2014</em></h6>
<p>Hybrid UX Designer role in which I designed and prototyped a new profile system concept for StubHub users called “My Hub”.</p>
<p>Worked closely with a Project Manager intern to conceptualize a site-wide personalization framework, with the goal of making StubHub a more personally catered experience for event discovery and planning.</p>
<p>Assisted UX team on several projects related to the responsive redesign of StubHub website by exploring page designs with sketches, wireframes, and prototypes.</p>
</div>
<div class="experience">
<h5>THINK Interactive</h5>
<h6>UX Designer</h6>
<h6><em>2013 – 2014</em>
<h6>
<p>Assisted UX team in the design of two responsive websites for national brands during a 3-month contract position with information architecture, wireframes, task-flows, and sitemaps.</p>
</div>
<div class="experience">
<h5>Cardinal Web Solutions</h5>
<h6>Lead UI / Visual Designer</h6>
<h6><em>2012 – 2013</em>
<h6>
<p>Led the design services of this growing digital agency as their first in-house designer.</p>
<p>Rebranded the company and its entire physical and digital presence, leading to a more clear, concise, and cohesive brand identity.</p>
<p>Directed a wide variety of projects for around 30+ local and national clients involving responsive web design, mobile site/app design, graphic design, and branding during a time in which the company tripled in size.</p>
</div>
<div class="experience">
<h5>Cooper Lighting</h5>
<h6>Industrial Design Intern</h6>
<h6><em>2011</em>
<h6>
<p>Supported design team and worked on a variety of commercial LED lighting products. Developed concepts for a family of products for InVue, re-imagining their high-end outdoor lighting brand.</p>
</div>
<div class="clear-40"></div>
<h4>SPEAKING</h4>
<div class="experience">
<h5>"Exploring Methods for Holistically Improving Drawing Ability with Artificial Intelligence"</h5>
<h6>Computer Science Department (Texas A&M)</h6>
<h6><em>December 13th, 2019</em></h6>
</div>
<div class="experience">
<h5>"A Framework for Motivating Sketching Practice with Sketch-based Gameplay"</h5>
<h6>CHI Play 2019</h6>
<h6><em>October 23rd, 2019</em></h6>
</div>
<div class="experience">
<h5>"Teaching Sketching with Artificial Intelligence: Integrating an Intelligent Tutoring System into Classrooms"</h5>
<h6>Educational Psychology Department (Texas A&M)</h6>
<h6><em>April 15th, 2019</em></h6>
</div>
<div class="experience">
<h5>"It’s Not Just About Accuracy: Metrics That Matter When Measuring Expert Sketching Ability"</h5>
<h6>IUI 2019</h6>
<h6><em>March 19th, 2019</em></h6>
</div>
<div class="experience">
<h5>"Facilitating Improvements in Drawing Ability, Self-efficacy, Motivation, and Creativity with Intelligent Systems"</h5>
<h6>Adobe Research</h6>
<h6><em>September 4th, 2018</em></h6>
</div>
<div class="experience">
<h5>"ZenSketch: A Novel Sketch-based Game for Improving Line work"</h5>
<h6>CHI Play 2017</h6>
<h6><em>October 18th, 2017</em></h6>
</div>
<div class="experience">
<h5>"Conquering the Cube: Learning to Sketch Primitives in Perspective with an Intelligent Tutoring System"</h5>
<h6>Expressive 2017</h6>
<h6><em>July 28th, 2017</em></h6>
</div>
<div class="experience">
<h5>"Education for the Conceptual Age"</h5>
<h6>WIPTTE 2015</h6>
<h6><em>April 28th, 2015</em></h6>
</div>
</div>
</div>
</div>
</div>
<div class="section" id="contact">
<div class="container">
<div class="row">
<div class="col s12 m6 l6">
<h4>CONNECT WITH ME</span>
</h4>
<p>Thanks for visiting my portfolio! I'd love to stay in touch.</br>
Here's a couple of ways to stay connected -</p>
<a href="https://www.linkedin.com/in/blakewilliford/" target="blank">
<div class="linkedin"></div>
</a>
<a href="https://www.instagram.com/renaissancekid/" target="blank">
<div class="insta"></div>
</a>
<div class="clear-60"></div>
</div>
<div class="col s12 m6 l6">
<h4>FREE CONSULTATION</span>
</h4>
<p>I'm always happy to collaborate on creative projects! Feel free to reach out and schedule some time with me.</p>
<a href="https://cal.com/blake-williford-design/consultation" target="blank"><div class="cta">Schedule a Call</div></a>
</div>
</div>
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© BLAKE WILLIFORD <span class="love">CODED WITH ❤</span>
<a class="grey-text text-lighten-4 right" href="#!">VERSION 4.0 <em>SIZZLE</em></a>
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