diff --git a/superset-frontend/src/dashboard/components/Dashboard.jsx b/superset-frontend/src/dashboard/components/Dashboard.jsx
index e168b394a5bc8..8a5e037983665 100644
--- a/superset-frontend/src/dashboard/components/Dashboard.jsx
+++ b/superset-frontend/src/dashboard/components/Dashboard.jsx
@@ -101,6 +101,7 @@ class Dashboard extends React.PureComponent {
     const bootstrapData = appContainer?.getAttribute('data-bootstrap') || '';
     const { dashboardState, layout } = this.props;
     const eventData = {
+      is_soft_navigation: Logger.timeOriginOffset > 0,
       is_edit_mode: dashboardState.editMode,
       mount_duration: Logger.getTimestamp(),
       is_empty: isDashboardEmpty(layout),
diff --git a/superset-frontend/src/logger/LogUtils.ts b/superset-frontend/src/logger/LogUtils.ts
index bfb7a7f112b41..9cdb5e4634bd5 100644
--- a/superset-frontend/src/logger/LogUtils.ts
+++ b/superset-frontend/src/logger/LogUtils.ts
@@ -59,8 +59,14 @@ export const LOG_EVENT_TYPE_USER = new Set([
 ]);
 
 export const Logger = {
-  // note that this returns ms since page load, NOT ms since epoch
+  timeOriginOffset: 0,
+
+  markTimeOrigin() {
+    this.timeOriginOffset = window.performance.now();
+  },
+
+  // note that this returns ms since last navigation, NOT ms since epoch
   getTimestamp() {
-    return Math.round(window.performance.now());
+    return Math.round(window.performance.now() - this.timeOriginOffset);
   },
 };
diff --git a/superset-frontend/src/views/App.tsx b/superset-frontend/src/views/App.tsx
index 445a87527f8c7..d04b08d93f147 100644
--- a/superset-frontend/src/views/App.tsx
+++ b/superset-frontend/src/views/App.tsx
@@ -16,10 +16,15 @@
  * specific language governing permissions and limitations
  * under the License.
  */
-import React, { Suspense } from 'react';
+import React, { Suspense, useEffect } from 'react';
 import { hot } from 'react-hot-loader/root';
 import { Provider as ReduxProvider } from 'react-redux';
-import { BrowserRouter as Router, Switch, Route } from 'react-router-dom';
+import {
+  BrowserRouter as Router,
+  Switch,
+  Route,
+  useLocation,
+} from 'react-router-dom';
 import { DndProvider } from 'react-dnd';
 import { HTML5Backend } from 'react-dnd-html5-backend';
 import { QueryParamProvider } from 'use-query-params';
@@ -34,6 +39,7 @@ import { theme } from 'src/preamble';
 import ToastPresenter from 'src/messageToasts/containers/ToastPresenter';
 import setupApp from 'src/setup/setupApp';
 import { routes, isFrontendRoute } from 'src/views/routes';
+import { Logger } from 'src/logger/LogUtils';
 import { store } from './store';
 
 setupApp();
@@ -43,26 +49,39 @@ const bootstrap = JSON.parse(container?.getAttribute('data-bootstrap') ?? '{}');
 const user = { ...bootstrap.user };
 const menu = { ...bootstrap.common.menu_data };
 const common = { ...bootstrap.common };
+let lastLocationPathname: string;
 initFeatureFlags(bootstrap.common.feature_flags);
 
-const RootContextProviders: React.FC = ({ children }) => (
-  <ThemeProvider theme={theme}>
-    <ReduxProvider store={store}>
-      <DndProvider backend={HTML5Backend}>
-        <FlashProvider messages={common.flash_messages}>
-          <DynamicPluginProvider>
-            <QueryParamProvider
-              ReactRouterRoute={Route}
-              stringifyOptions={{ encode: false }}
-            >
-              {children}
-            </QueryParamProvider>
-          </DynamicPluginProvider>
-        </FlashProvider>
-      </DndProvider>
-    </ReduxProvider>
-  </ThemeProvider>
-);
+const RootContextProviders: React.FC = ({ children }) => {
+  const location = useLocation();
+  useEffect(() => {
+    // reset performance logger timer start point to avoid soft navigation
+    // cause dashboard perf measurement problem
+    if (lastLocationPathname && lastLocationPathname !== location.pathname) {
+      Logger.markTimeOrigin();
+    }
+    lastLocationPathname = location.pathname;
+  }, [location.pathname]);
+
+  return (
+    <ThemeProvider theme={theme}>
+      <ReduxProvider store={store}>
+        <DndProvider backend={HTML5Backend}>
+          <FlashProvider messages={common.flash_messages}>
+            <DynamicPluginProvider>
+              <QueryParamProvider
+                ReactRouterRoute={Route}
+                stringifyOptions={{ encode: false }}
+              >
+                {children}
+              </QueryParamProvider>
+            </DynamicPluginProvider>
+          </FlashProvider>
+        </DndProvider>
+      </ReduxProvider>
+    </ThemeProvider>
+  );
+};
 
 const App = () => (
   <Router>