diff --git a/superset/cli.py b/superset/cli.py
index 15a8ce9e14cfb..48044bcf6d1d3 100755
--- a/superset/cli.py
+++ b/superset/cli.py
@@ -34,6 +34,7 @@
 
 from superset import app, appbuilder, config, security_manager
 from superset.app import create_app
+from superset.examples.utils import load_from_configs
 from superset.extensions import celery_app, db
 from superset.utils import core as utils
 from superset.utils.celery import session_scope
@@ -194,10 +195,18 @@ def load_examples(
     only_metadata: bool = False,
     force: bool = False,
 ) -> None:
-    """Loads a set of Slices and Dashboards and a supporting dataset """
+    """Loads a set of Slices and Dashboards and a supporting dataset"""
     load_examples_run(load_test_data, load_big_data, only_metadata, force)
 
 
+@with_appcontext
+@superset.command()
+@click.argument("directory")
+def import_(directory: str) -> None:
+    """Imports configs from a given directory"""
+    load_from_configs(force_data=False, load_test_data=False, root=Path(directory))
+
+
 @with_appcontext
 @superset.command()
 @click.option("--database_name", "-d", help="Database name to change")
diff --git a/superset/examples/utils.py b/superset/examples/utils.py
index 66ca811df2d35..66ce7d9384340 100644
--- a/superset/examples/utils.py
+++ b/superset/examples/utils.py
@@ -25,15 +25,18 @@
 YAML_EXTENSIONS = {".yaml", ".yml"}
 
 
-def load_from_configs(force_data: bool = False, load_test_data: bool = False) -> None:
-    contents = load_contents(load_test_data)
+def load_from_configs(
+    force_data: bool = False,
+    load_test_data: bool = False,
+    root: Path = Path("examples/configs"),
+) -> None:
+    contents = load_contents(root, load_test_data)
     command = ImportExamplesCommand(contents, overwrite=True, force_data=force_data)
     command.run()
 
 
-def load_contents(load_test_data: bool = False) -> Dict[str, Any]:
+def load_contents(root: Path, load_test_data: bool = False) -> Dict[str, Any]:
     """Traverse configs directory and load contents"""
-    root = Path("examples/configs")
     resource_names = resource_listdir("superset", str(root))
     queue = [root / resource_name for resource_name in resource_names]