diff --git a/packages/block-editor/src/components/inner-blocks/template-picker.js b/packages/block-editor/src/components/block-pattern-picker/index.js
similarity index 50%
rename from packages/block-editor/src/components/inner-blocks/template-picker.js
rename to packages/block-editor/src/components/block-pattern-picker/index.js
index e4376b7fa42547..b0abe60066f2fa 100644
--- a/packages/block-editor/src/components/inner-blocks/template-picker.js
+++ b/packages/block-editor/src/components/block-pattern-picker/index.js
@@ -9,23 +9,22 @@ import classnames from 'classnames';
 import { __ } from '@wordpress/i18n';
 import { Button, IconButton, Placeholder } from '@wordpress/components';
 
-function InnerBlocksTemplatePicker( {
-	options,
+function BlockPatternPicker( {
+	icon = 'layout',
+	label = __( 'Choose pattern' ),
+	instructions = __( 'Select a pattern to start with.' ),
+	patterns,
 	onSelect,
 	allowSkip,
 } ) {
-	const classes = classnames( 'block-editor-inner-blocks__template-picker', {
-		'has-many-options': options.length > 4,
+	const classes = classnames( 'block-editor-block-pattern-picker', {
+		'has-many-patterns': patterns.length > 4,
 	} );
 
-	const instructions = allowSkip ?
-		__( 'Select a layout to start with, or make one yourself.' ) :
-		__( 'Select a layout to start with.' );
-
 	return (
 		<Placeholder
-			icon="layout"
-			label={ __( 'Choose Layout' ) }
+			icon={ icon }
+			label={ label }
 			instructions={ instructions }
 			className={ classes }
 		>
@@ -36,23 +35,23 @@ function InnerBlocksTemplatePicker( {
 				*/
 				/* eslint-disable jsx-a11y/no-redundant-roles */
 			}
-			<ul className="block-editor-inner-blocks__template-picker-options" role="list">
-				{ options.map( ( templateOption ) => (
-					<li key={ templateOption.name }>
+			<ul className="block-editor-block-pattern-picker__patterns" role="list">
+				{ patterns.map( ( pattern ) => (
+					<li key={ pattern.name }>
 						<IconButton
 							isLarge
-							icon={ templateOption.icon }
+							icon={ pattern.icon }
 							size={ 48 }
-							onClick={ () => onSelect( templateOption.innerBlocks ) }
-							className="block-editor-inner-blocks__template-picker-option"
-							label={ templateOption.label }
+							onClick={ () => onSelect( pattern.innerBlocks ) }
+							className="block-editor-block-pattern-picker__pattern"
+							label={ pattern.label }
 						/>
 					</li>
 				) ) }
 			</ul>
 			{ /* eslint-enable jsx-a11y/no-redundant-roles */ }
 			{ allowSkip && (
-				<div className="block-editor-inner-blocks__template-picker-skip">
+				<div className="block-editor-block-pattern-picker__skip">
 					<Button
 						isLink
 						onClick={ () => onSelect( undefined ) }
@@ -65,4 +64,4 @@ function InnerBlocksTemplatePicker( {
 	);
 }
 
-export default InnerBlocksTemplatePicker;
+export default BlockPatternPicker;
diff --git a/packages/block-editor/src/components/block-pattern-picker/style.scss b/packages/block-editor/src/components/block-pattern-picker/style.scss
new file mode 100644
index 00000000000000..ac92faea0848aa
--- /dev/null
+++ b/packages/block-editor/src/components/block-pattern-picker/style.scss
@@ -0,0 +1,74 @@
+.block-editor-block-pattern-picker {
+	.components-placeholder__instructions {
+		// Defer to vertical margins applied by template picker options.
+		margin-bottom: 0;
+	}
+
+	.components-placeholder__fieldset {
+		// Options will render horizontally, but the immediate children of the
+		// fieldset are the options and the skip button, oriented vertically.
+		flex-direction: column;
+	}
+
+	&.has-many-patterns .components-placeholder__fieldset {
+		// Allow options to occupy a greater amount of the available space if
+		// many options exist.
+		max-width: 90%;
+	}
+}
+
+.block-editor-block-pattern-picker__patterns.block-editor-block-pattern-picker__patterns {
+	display: flex;
+	justify-content: center;
+	flex-direction: row;
+	flex-wrap: wrap;
+	width: 100%;
+	margin: $grid-size-small 0;
+	list-style: none;
+
+	> li {
+		list-style: none;
+		margin: $grid-size;
+		flex-shrink: 1;
+		max-width: 100px;
+	}
+
+	.block-editor-block-pattern-picker__pattern {
+		padding: $grid-size;
+	}
+}
+
+.block-editor-block-pattern-picker__pattern {
+	width: 100%;
+
+	&.components-icon-button {
+		// Override default styles inherited from <IconButton /> to center
+		// icon horizontally.
+		justify-content: center;
+
+		&.is-default {
+			background-color: $white;
+		}
+	}
+
+	&.components-button {
+		// Override default styles inherited from <Button /> to allow button
+		// to grow vertically.
+		height: auto;
+		padding: 0;
+	}
+
+	&::before {
+		// Use `padding-bottom` trick to style element as perfect square.
+		content: "";
+		padding-bottom: 100%;
+	}
+
+	&:first-child {
+		margin-left: 0;
+	}
+
+	&:last-child {
+		margin-right: 0;
+	}
+}
diff --git a/packages/block-editor/src/components/index.js b/packages/block-editor/src/components/index.js
index c7792608518acd..37484c45594e1b 100644
--- a/packages/block-editor/src/components/index.js
+++ b/packages/block-editor/src/components/index.js
@@ -15,6 +15,7 @@ export { default as BlockFormatControls } from './block-format-controls';
 export { default as BlockIcon } from './block-icon';
 export { default as BlockNavigationDropdown } from './block-navigation/dropdown';
 export { default as __experimentalBlockNavigationList } from './block-navigation/list';
+export { default as __experimentalBlockPatternPicker } from './block-pattern-picker';
 export { default as BlockVerticalAlignmentToolbar } from './block-vertical-alignment-toolbar';
 export { default as ButtonBlockerAppender } from './button-block-appender';
 export { default as ColorPalette } from './color-palette';
diff --git a/packages/block-editor/src/components/inner-blocks/README.md b/packages/block-editor/src/components/inner-blocks/README.md
index 5bed06f7a80473..f6ba893017a28d 100644
--- a/packages/block-editor/src/components/inner-blocks/README.md
+++ b/packages/block-editor/src/components/inner-blocks/README.md
@@ -90,36 +90,39 @@ const TEMPLATE = [ [ 'core/columns', {}, [
 
 The previous example creates an InnerBlocks area containing two columns one with an image and the other with a paragraph.
 
-### `__experimentalTemplateOptions`
+### `__experimentalPatterns`
 
 * **Type:** `Array<Object>`
 
-To present the user with a set of template choices for the inner blocks, you may provide an array of template options.
+To present the user with a set of template choices for the inner blocks, you may provide an array of patterns.
 
-A template option is an object consisting of the following properties:
+A pattern is an object consisting of the following properties:
 
-- `title` (`string`): A human-readable label which describes the template. 
-- `icon` (`WPElement|string`): An element or [Dashicon](https://developer.wordpress.org/resource/dashicons/) slug to show as a visual approximation of the template.
-- `template` (`Array<Array>`): The template to apply when the option has been selected. See [`template` documentation](#template) for more information.
+- `name` (`string`): A machine-readable unique name of the pattern. 
+- `label` (`string`): A human-readable label which describes the pattern. 
+- `icon` (`WPElement|string`): An element or [Dashicon](https://developer.wordpress.org/resource/dashicons/) slug to show as a visual approximation of the pattern.
+- `innerBlocks` (`Array<Array>`): The configuration of inner blocks to apply when the pattern has been selected. See [`template` documentation](#template) for more information.
 
-For the template placeholder selection to be displayed, you must render `InnerBlocks` with a `template` prop value of `null`. You may track this as state of your component, updating its value when receiving the selected template via `__experimentalOnSelectTemplateOption`.
+For the patterns picker to be displayed, you must render `InnerBlocks` with a `template` prop value of `null`. You may track this as state of your component, updating its value when receiving the selected template via `__experimentalOnSelectPattern`.
 
 ```jsx
 import { useState } from '@wordpress/element';
 
-const TEMPLATE_OPTIONS = [
+const PATTERNS = [
 	{
-		title: 'Two Columns',
+		name: 'two-columns',
+		label: 'Two Columns',
 		icon: <svg />,
-		template: [
+		innerBlocks: [
 			[ 'core/column', { width: 50 } ],
 			[ 'core/column', { width: 50 } ],
 		],
 	},
 	{
-		title: 'Three Columns',
+		name: 'three-columns',
+		label: 'Three Columns',
 		icon: <svg />,
-		template: [
+		innerBlocks: [
 			[ 'core/column', { width: 33.33 } ],
 			[ 'core/column', { width: 33.33 } ],
 			[ 'core/column', { width: 33.33 } ],
@@ -133,25 +136,25 @@ function edit() {
 	return (
 		<InnerBlocks
 			template={ template }
-		    __experimentalTemplateOptions={ TEMPLATE_OPTIONS }
-		    __experimentalOnSelectTemplateOption={ setTemplate }
+		    __experimentalPatterns={ PATTERNS }
+		    __experimentalOnSelectPattern={ setTemplate }
 		/>
 	);
 }
 ```
 
-### `__experimentalOnSelectTemplateOption`
+### `__experimentalOnSelectPattern`
 
 * **Type:** `Function`
 
-Callback function invoked when the user makes a template selection, used in combination with the `__experimentalTemplateOptions` props. The selected template is passed as the first and only argument. The value of the template may be `undefined` if the `__experimentalAllowTemplateOptionSkip` prop is passed to `InnerBlocks` and the user opts to skip template selection.
+Callback function invoked when the user makes a pattern selection, used in combination with the `__experimentalPatterns` props. The selected pattern is passed as the first and only argument. The value of the pattern may be `undefined` if the `__experimentalAllowPatternSkip` prop is passed to `InnerBlocks` and the user opts to skip pattern selection.
 
-### `__experimentalAllowTemplateOptionSkip`
+### `__experimentalAllowPatternSkip`
 
 * **Type:** `Boolean`
 * **Default:** `false`
 
-Whether to include a button in the template selection placeholder to allow the user to skip selection, used in combination with the `__experimentalTemplateOptions` prop. When clicked, the `__experimentalOnSelectTemplateOption` callback will be passed an `undefined` value as the template.
+Whether to include a button in the pattern selection placeholder to allow the user to skip selection, used in combination with the `__experimentalPatterns` prop. When clicked, the `__experimentalOnSelectPattern` callback will be passed an `undefined` value as the pattern.
 
 ### `templateInsertUpdatesSelection`
 * **Type:** `Boolean`
diff --git a/packages/block-editor/src/components/inner-blocks/index.js b/packages/block-editor/src/components/inner-blocks/index.js
index ed147bfe736adf..4c063ea5f855f4 100644
--- a/packages/block-editor/src/components/inner-blocks/index.js
+++ b/packages/block-editor/src/components/inner-blocks/index.js
@@ -24,8 +24,8 @@ import DefaultBlockAppender from './default-block-appender';
  * Internal dependencies
  */
 import BlockList from '../block-list';
+import BlockPatternPicker from '../block-pattern-picker';
 import { withBlockEditContext } from '../block-edit/context';
-import TemplatePicker from './template-picker';
 
 class InnerBlocks extends Component {
 	constructor() {
@@ -108,13 +108,13 @@ class InnerBlocks extends Component {
 			renderAppender,
 			template,
 			__experimentalMoverDirection: moverDirection,
-			__experimentalTemplateOptions: templateOptions,
-			__experimentalOnSelectTemplateOption: onSelectTemplateOption,
-			__experimentalAllowTemplateOptionSkip: allowTemplateOptionSkip,
+			__experimentalPatterns: patterns,
+			__experimentalOnSelectPattern: onSelectPattern,
+			__experimentalAllowPatternSkip: allowPatternSkip,
 		} = this.props;
 		const { templateInProcess } = this.state;
 
-		const isPlaceholder = template === null && !! templateOptions;
+		const isPlaceholder = template === null && !! patterns;
 
 		const classes = classnames( 'editor-inner-blocks block-editor-inner-blocks', {
 			'has-overlay': isSmallScreen && ( hasOverlay && ! isPlaceholder ), // Temporary click-through disable on desktop.
@@ -124,10 +124,10 @@ class InnerBlocks extends Component {
 			<div className={ classes }>
 				{ ! templateInProcess && (
 					isPlaceholder ?
-						<TemplatePicker
-							options={ templateOptions }
-							onSelect={ onSelectTemplateOption }
-							allowSkip={ allowTemplateOptionSkip }
+						<BlockPatternPicker
+							patterns={ patterns }
+							onSelect={ onSelectPattern }
+							allowSkip={ allowPatternSkip }
 						/> :
 						<BlockList
 							rootClientId={ clientId }
diff --git a/packages/block-editor/src/components/inner-blocks/index.native.js b/packages/block-editor/src/components/inner-blocks/index.native.js
index 6d2d4290772fa7..b690c1dabb02f1 100644
--- a/packages/block-editor/src/components/inner-blocks/index.native.js
+++ b/packages/block-editor/src/components/inner-blocks/index.native.js
@@ -107,11 +107,11 @@ class InnerBlocks extends Component {
 			clientId,
 			renderAppender,
 			template,
-			__experimentalTemplateOptions: templateOptions,
+			__experimentalPatterns: patterns,
 		} = this.props;
 		const { templateInProcess } = this.state;
 
-		const isPlaceholder = template === null && !! templateOptions;
+		const isPlaceholder = template === null && !! patterns;
 
 		return (
 			<>
diff --git a/packages/block-editor/src/components/inner-blocks/style.scss b/packages/block-editor/src/components/inner-blocks/style.scss
index e7bd479e04e02e..ff8e4b9adbe96a 100644
--- a/packages/block-editor/src/components/inner-blocks/style.scss
+++ b/packages/block-editor/src/components/inner-blocks/style.scss
@@ -17,78 +17,3 @@
 	right: 0;
 	left: 0;
 }
-
-.block-editor-inner-blocks__template-picker {
-	.components-placeholder__instructions {
-		// Defer to vertical margins applied by template picker options.
-		margin-bottom: 0;
-	}
-
-	.components-placeholder__fieldset {
-		// Options will render horizontally, but the immediate children of the
-		// fieldset are the options and the skip button, oriented vertically.
-		flex-direction: column;
-	}
-
-	&.has-many-options .components-placeholder__fieldset {
-		// Allow options to occupy a greater amount of the available space if
-		// many options exist.
-		max-width: 90%;
-	}
-}
-
-.block-editor-inner-blocks__template-picker-options.block-editor-inner-blocks__template-picker-options {
-	display: flex;
-	justify-content: center;
-	flex-direction: row;
-	flex-wrap: wrap;
-	width: 100%;
-	margin: $grid-size-small 0;
-	list-style: none;
-
-	> li {
-		list-style: none;
-		margin: $grid-size;
-		flex-shrink: 1;
-		max-width: 100px;
-	}
-
-	.block-editor-inner-blocks__template-picker-option {
-		padding: $grid-size;
-	}
-}
-
-.block-editor-inner-blocks__template-picker-option {
-	width: 100%;
-
-	&.components-icon-button {
-		// Override default styles inherited from <IconButton /> to center
-		// icon horizontally.
-		justify-content: center;
-
-		&.is-default {
-			background-color: $white;
-		}
-	}
-
-	&.components-button {
-		// Override default styles inherited from <Button /> to allow button
-		// to grow vertically.
-		height: auto;
-		padding: 0;
-	}
-
-	&::before {
-		// Use `padding-bottom` trick to style element as perfect square.
-		content: "";
-		padding-bottom: 100%;
-	}
-
-	&:first-child {
-		margin-left: 0;
-	}
-
-	&:last-child {
-		margin-right: 0;
-	}
-}
diff --git a/packages/block-editor/src/style.scss b/packages/block-editor/src/style.scss
index 3169be962d3b3a..fe90bc81f82728 100644
--- a/packages/block-editor/src/style.scss
+++ b/packages/block-editor/src/style.scss
@@ -8,6 +8,7 @@
 @import "./components/block-compare/style.scss";
 @import "./components/block-mover/style.scss";
 @import "./components/block-navigation/style.scss";
+@import "./components/block-pattern-picker/style.scss";
 @import "./components/block-preview/style.scss";
 @import "./components/block-settings-menu/style.scss";
 @import "./components/block-styles/style.scss";
diff --git a/packages/block-library/src/columns/edit.js b/packages/block-library/src/columns/edit.js
index 1e08ee01b7f20f..f550523ac3f84d 100644
--- a/packages/block-library/src/columns/edit.js
+++ b/packages/block-library/src/columns/edit.js
@@ -106,12 +106,12 @@ export function ColumnsEdit( {
 			) }
 			<div className={ classes }>
 				<InnerBlocks
-					__experimentalTemplateOptions={ patterns }
-					__experimentalOnSelectTemplateOption={ ( nextTemplate = defaultPattern.innerBlocks ) => {
+					__experimentalPatterns={ patterns }
+					__experimentalOnSelectPattern={ ( nextTemplate = defaultPattern.innerBlocks ) => {
 						setTemplate( nextTemplate );
 						setForceUseTemplate( true );
 					} }
-					__experimentalAllowTemplateOptionSkip
+					__experimentalAllowPatternSkip
 					template={ showTemplateSelector ? null : template }
 					templateLock="all"
 					allowedBlocks={ ALLOWED_BLOCKS } />
diff --git a/packages/block-library/src/media-text/patterns.js b/packages/block-library/src/media-text/patterns.js
new file mode 100644
index 00000000000000..e69de29bb2d1d6