diff --git a/packages/rocketchat-i18n/i18n/en.i18n.json b/packages/rocketchat-i18n/i18n/en.i18n.json
index b66c632cbadd..f5f11c92b4b9 100644
--- a/packages/rocketchat-i18n/i18n/en.i18n.json
+++ b/packages/rocketchat-i18n/i18n/en.i18n.json
@@ -514,6 +514,7 @@
   "Conversation_closed": "Conversation closed: __comment__.",
   "Conversation_finished_message": "Conversation Finished Message",
   "Convert_Ascii_Emojis": "Convert ASCII to Emoji",
+  "Continuous_sound_notifications_for_new_livechat_room": "Continuous sound notifications for new livechat room",
   "Copied": "Copied",
   "Copy": "Copy",
   "Copy_to_clipboard": "Copy to clipboard",
diff --git a/packages/rocketchat-i18n/i18n/pt.i18n.json b/packages/rocketchat-i18n/i18n/pt.i18n.json
index 28cbe4eb94c1..324dbb9ae72e 100644
--- a/packages/rocketchat-i18n/i18n/pt.i18n.json
+++ b/packages/rocketchat-i18n/i18n/pt.i18n.json
@@ -495,6 +495,7 @@
   "Conversation_closed": "Chat encerrado: __comment__.",
   "Conversation_finished_message": "Mensagem ao encerrar chat",
   "Convert_Ascii_Emojis": "Converter ASCII para Emoji",
+  "Continuous_sound_notifications_for_new_livechat_room": "Notificações contínuas de som para nova sala de livechat",
   "Copied": "Copiado",
   "Copy": "Cópia",
   "Copy_to_clipboard": "Copiar para área de transferência",
diff --git a/packages/rocketchat-livechat/client/startup/notifyUnreadRooms.js b/packages/rocketchat-livechat/client/startup/notifyUnreadRooms.js
new file mode 100644
index 000000000000..e4d70c16464d
--- /dev/null
+++ b/packages/rocketchat-livechat/client/startup/notifyUnreadRooms.js
@@ -0,0 +1,44 @@
+let audio = null;
+
+const stop = audio => {
+	if (!audio) {
+		return;
+	}
+	audio.loop = false;
+	return audio.pause && audio.pause();
+};
+const play = audio => {
+	if (!audio) {
+		return;
+	}
+	audio.loop = true;
+	return audio.play && audio.play();
+};
+
+Meteor.startup(function() {
+	Tracker.autorun(function() {
+
+		if (!RocketChat.settings.get('Livechat_continuous_sound_notification_new_livechat_room')) {
+			stop(audio);
+			return;
+		}
+
+		const subs = RocketChat.models.Subscriptions.find({ t: 'l', ls : { $exists: 0 }, open: true }).count();
+		if (subs === 0) {
+			stop(audio);
+			return;
+		}
+
+		const user = RocketChat.models.Users.findOne(Meteor.userId(), {
+			fields: {
+				'settings.preferences.newRoomNotification': 1
+			}
+		});
+
+		const newRoomNotification = RocketChat.getUserPreference(user, 'newRoomNotification');
+
+		[audio] = $(`#${ newRoomNotification }`);
+		play(audio);
+
+	});
+});
diff --git a/packages/rocketchat-livechat/config.js b/packages/rocketchat-livechat/config.js
index 054f23531e8d..242351f2b909 100644
--- a/packages/rocketchat-livechat/config.js
+++ b/packages/rocketchat-livechat/config.js
@@ -243,6 +243,13 @@ Meteor.startup(function() {
 		i18nLabel: 'Office_hours_enabled'
 	});
 
+	RocketChat.settings.add('Livechat_continuous_sound_notification_new_livechat_room', false, {
+		type: 'boolean',
+		group: 'Livechat',
+		public: true,
+		i18nLabel: 'Continuous_sound_notifications_for_new_livechat_room'
+	});
+
 	RocketChat.settings.add('Livechat_videocall_enabled', false, {
 		type: 'boolean',
 		group: 'Livechat',
diff --git a/packages/rocketchat-livechat/package.js b/packages/rocketchat-livechat/package.js
index c0f0511a44d9..374874fd56e2 100644
--- a/packages/rocketchat-livechat/package.js
+++ b/packages/rocketchat-livechat/package.js
@@ -70,6 +70,9 @@ Package.onUse(function(api) {
 
 	api.addFiles('client/methods/changeLivechatStatus.js', 'client');
 
+	//client startup
+	api.addFiles('client/startup/notifyUnreadRooms.js', 'client');
+
 	// client views
 	api.addFiles('client/views/app/livechatAppearance.html', 'client');
 	api.addFiles('client/views/app/livechatAppearance.js', 'client');
diff --git a/packages/rocketchat-ui/client/lib/notification.js b/packages/rocketchat-ui/client/lib/notification.js
index 8371a53d61fb..7688ae79c28e 100644
--- a/packages/rocketchat-ui/client/lib/notification.js
+++ b/packages/rocketchat-ui/client/lib/notification.js
@@ -120,7 +120,9 @@ const KonchatNotification = {
 	// $('.link-room-' + rid).addClass('new-room-highlight')
 
 	removeRoomNotification(rid) {
-		Tracker.nonreactive(() => Session.set('newRoomSound', []));
+		let newRoomSound = Session.get('newRoomSound');
+		newRoomSound = _.without(newRoomSound, rid);
+		Tracker.nonreactive(() => Session.set('newRoomSound', newRoomSound));
 
 		return $(`.link-room-${ rid }`).removeClass('new-room-highlight');
 	}