diff --git a/Content.Server/Administration/Systems/BwoinkSystem.cs b/Content.Server/Administration/Systems/BwoinkSystem.cs
index a07115544bfd..0a797aa02a8d 100644
--- a/Content.Server/Administration/Systems/BwoinkSystem.cs
+++ b/Content.Server/Administration/Systems/BwoinkSystem.cs
@@ -9,6 +9,7 @@
 using Content.Server.Afk;
 using Content.Server.Discord;
 using Content.Server.GameTicking;
+using Content.Server.Players.RateLimiting;
 using Content.Shared.Administration;
 using Content.Shared.CCVar;
 using Content.Shared.Mind;
@@ -27,6 +28,8 @@ namespace Content.Server.Administration.Systems
     [UsedImplicitly]
     public sealed partial class BwoinkSystem : SharedBwoinkSystem
     {
+        private const string RateLimitKey = "AdminHelp";
+
         [Dependency] private readonly IPlayerManager _playerManager = default!;
         [Dependency] private readonly IAdminManager _adminManager = default!;
         [Dependency] private readonly IConfigurationManager _config = default!;
@@ -35,6 +38,7 @@ public sealed partial class BwoinkSystem : SharedBwoinkSystem
         [Dependency] private readonly GameTicker _gameTicker = default!;
         [Dependency] private readonly SharedMindSystem _minds = default!;
         [Dependency] private readonly IAfkManager _afkManager = default!;
+        [Dependency] private readonly PlayerRateLimitManager _rateLimit = default!;
 
         [GeneratedRegex(@"^https://discord\.com/api/webhooks/(\d+)/((?!.*/).*)$")]
         private static partial Regex DiscordRegex();
@@ -80,6 +84,22 @@ public override void Initialize()
 
             SubscribeLocalEvent<GameRunLevelChangedEvent>(OnGameRunLevelChanged);
             SubscribeNetworkEvent<BwoinkClientTypingUpdated>(OnClientTypingUpdated);
+
+            _rateLimit.Register(
+                RateLimitKey,
+                new RateLimitRegistration
+                {
+                    CVarLimitPeriodLength = CCVars.AhelpRateLimitPeriod,
+                    CVarLimitCount = CCVars.AhelpRateLimitCount,
+                    PlayerLimitedAction = PlayerRateLimitedAction
+                });
+        }
+
+        private void PlayerRateLimitedAction(ICommonSession obj)
+        {
+            RaiseNetworkEvent(
+                new BwoinkTextMessage(obj.UserId, default, Loc.GetString("bwoink-system-rate-limited"), playSound: false),
+                obj.Channel);
         }
 
         private void OnOverrideChanged(string obj)
@@ -395,6 +415,9 @@ protected override void OnBwoinkTextMessage(BwoinkTextMessage message, EntitySes
                 return;
             }
 
+            if (_rateLimit.CountAction(eventArgs.SenderSession, RateLimitKey) != RateLimitStatus.Allowed)
+                return;
+
             var escapedText = FormattedMessage.EscapeText(message.Text);
 
             string bwoinkText;
diff --git a/Content.Shared/CCVar/CCVars.cs b/Content.Shared/CCVar/CCVars.cs
index f20ea21491dc..1a1a7f02262d 100644
--- a/Content.Shared/CCVar/CCVars.cs
+++ b/Content.Shared/CCVar/CCVars.cs
@@ -883,6 +883,25 @@ public static readonly CVarDef<bool>
         public static readonly CVarDef<bool> AdminBypassMaxPlayers =
             CVarDef.Create("admin.bypass_max_players", true, CVar.SERVERONLY);
 
+        /*
+         * AHELP
+         */
+
+        /// <summary>
+        /// Ahelp rate limit values are accounted in periods of this size (seconds).
+        /// After the period has passed, the count resets.
+        /// </summary>
+        /// <seealso cref="AhelpRateLimitCount"/>
+        public static readonly CVarDef<int> AhelpRateLimitPeriod =
+            CVarDef.Create("ahelp.rate_limit_period", 2, CVar.SERVERONLY);
+
+        /// <summary>
+        /// How many ahelp messages are allowed in a single rate limit period.
+        /// </summary>
+        /// <seealso cref="AhelpRateLimitPeriod"/>
+        public static readonly CVarDef<int> AhelpRateLimitCount =
+            CVarDef.Create("ahelp.rate_limit_count", 10, CVar.SERVERONLY);
+
         /*
          * Explosions
          */
diff --git a/Resources/Locale/en-US/administration/bwoink.ftl b/Resources/Locale/en-US/administration/bwoink.ftl
index 474af89c268c..3a92f58ad18b 100644
--- a/Resources/Locale/en-US/administration/bwoink.ftl
+++ b/Resources/Locale/en-US/administration/bwoink.ftl
@@ -14,3 +14,5 @@ bwoink-system-typing-indicator = {$players} {$count ->
 admin-bwoink-play-sound = Bwoink?
 
 bwoink-title-none-selected = None selected
+
+bwoink-system-rate-limited = System: you are sending messages too quickly.