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Email Sign-up Optimization #13411

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data-sync-user opened this issue Jan 22, 2025 · 0 comments

Collaborator

data-sync-user commented Jan 22, 2025

Creating this ticket to keep track of ways to optimize email sign-ups on the Mozilla Foundation website.

Notes:

Jan 22 meeting with Christian Bock

Ideas:

Convert on high traffic pages such as PNI
Track source of email sign ups to identify interest and to facilitate a better relationship with that person
Email sign up CTA blocks that have customizable text (and probably other customizable features like button colour, media, background colour, etc) and that can be inserted in different parts of a page (top, middle, side, etc)

*# Could use more info on which pages and preferred locations

User Journey Mapping Questions

Who should we optimize email sign-up for that would have the highest ROI for 2025? How about for the future?
- Potentially a new audience segment for Mozilla Foundation’s future health/growth

┆Issue is synchronized with this Jira Task

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