diff --git a/blog/2021/08/juliacon-highlights.md b/blog/2021/08/juliacon-highlights.md
index d013fc59de..34cb85f920 100644
--- a/blog/2021/08/juliacon-highlights.md
+++ b/blog/2021/08/juliacon-highlights.md
@@ -52,7 +52,7 @@ As always, we want to thank our sponsors for making JuliaCon possible. You can f
 
 ## JuliaCon T-shirt and Mug
 
-Thank you to everyone who purchased the JuliaCon 2021 T-shirt or Mug this year. We had a set of incredible designs which folks seemed to really like given we sold more than 700 shirts this year, raising ~$4,000! If you missed the initial batch, it is not too late, check out our [Bonfire shop](https://www.bonfire.com/store/the-julia-language/) to order yours today.
+Thank you to everyone who purchased the JuliaCon 2021 T-shirt or Mug this year. We had a set of incredible designs which folks seemed to really like given we sold more than 700 shirts this year, raising ~\$4,000! If you missed the initial batch, it is not too late, check out our [Bonfire shop](https://www.bonfire.com/store/the-julia-language/) to order yours today.
 
 ## Other JuliaCon Blog posts