1. Objective for National Audience
- Goal: To generate high-quality leads on a national scale through targeted Facebook and Instagram advertising.
- Primary Focus: Promote SEO services tailored specifically for home services professionals. The campaign should initially concentrate on attracting leads through the promotion of SEO audit reports and the download of high-value eBooks.
- Key Strategies:
- Target Audience: Identify and target landscaping professionals and businesses across the country who can benefit from specialized SEO services.
- Content Highlights: Leverage engaging and informative content focusing on the benefits of SEO for home services professionals. Highlight how our SEO audit reports and eBooks provide valuable insights and solutions for their specific needs.
- Ad Design & Messaging: Create visually appealing ads that resonate with the landscaping industry. Use clear compelling messaging that articulates the value of our SEO services and resources.
- Call-to-Action (CTA): Encourage immediate engagement through strong CTAs like "Download our free SEO eBook" or "Get your free SEO audit report".
- Analytics & Optimization: Utilize analytics to track ad performance refine target demographics and optimize the campaign for maximum lead generation and engagement.
2. Objective for Local Audience
- Target Audience: Regional Home Service Businesses in the California Central Coast, Monterey Bay Area, and Monterey County.
- Core Message: Highlighting over 15 years of dedicated service in the California Central Coast region, emphasizing our deep local roots and commitment to the community.
- Content Themes:
- Local Expertise and Experience: Showcase our extensive knowledge and experience in serving the California Central Coast region for over 15 years. Use stories, case studies, and testimonials from local clients to illustrate our impact and understanding of regional specifics.
- Personal and Inviting Tone: Use a friendly, conversational style that resonates with our local audience. The content should feel personal, as if coming from a neighbor or a community member.
- Educational Content: Provide valuable tips and insights related to home services, tailored to the local climate, architecture, and lifestyle. This could include seasonal maintenance advice, local building regulations, or eco-friendly practices popular in the region.
- Local Landmarks and References: Regularly incorporate visual content featuring recognizable landmarks, landscapes, or characteristics of the California Central Coast. This helps to strengthen our identity as a local business.
- Content Types:
- Photos and Videos: High-quality images and videos showcasing our work, team, and participation in local events that the Core6 team provides to you.
- Blog Posts/Articles: In-depth articles about home service trends in the Monterey Bay area, DIY tips, and local home care advice.
- Testimonials/Reviews: Spotlight positive feedback from local clients, focusing on long-term relationships and personalized service.
- Infographics: Visually engaging content that provides quick, valuable information specific to the region.
- Engagement Strategy:
- Respond to Comments: Actively engage with followers by responding to comments and messages in a timely and personal manner.
- Local Hashtags: Use region-specific hashtags to increase visibility among the local audience.
- Performance Metrics:
- Engagement Rates: Track likes, comments, shares, and direct messages to gauge audience interaction.
- Follower Growth: Monitor the increase in local followers as a measure of regional impact.
- Website Traffic: Use analytics to track the number of visits to our website originating from social media, focusing on users from the California Central Coast area.
- Lead Generation: Measure the effectiveness of social media in generating inquiries and leads from the local area.
3. Core6 Website Proposal
- [business name]
- [client name]
- [client phone]
- [client email]
- [date]
- Website Design & Development Agreement For [client website]
- Website Design & Development Details:
- WordPress/Elementor Framework (Elementor simplifies website updates)
- Custom Design - Unlimited Mock-ups
- Images – Provided by Santa Lucia (unlimited stock photography available if needed)
- Content - We'll transfer content from the current website
- Mobile Responsive
- Up to 16 Static Web Pages; Home, About, Services, Contact Us (w/intake form)
- Google Analytics 4 integration
- Search Console Integration
- Google Business Profile Integration
- Social Platforms Integration
- RankMath Pro SEO Plugin - Lifetime License
- iThemes Security Plugin - Lifetime License
- Google Translation Widget Installation (optional)
- Website Management Tutorial Video (how to)
- Development time approximately 3-4 weeks
- Project Total [price]
- Core6 Marketing Website Hosting Plans
- Description of Website Hosting
- Hosting Plan Options
- Website Design & Development Agreement
- Description of the Services
- Client Responsibility for Website Content and Forms
- Term / Scheduling
- Payment Terms
- Ownership Rights
- Copyright Notice
- Warranty - Designer
- Signature Section
- Contact Information: Phil Fisk – [email protected] | 1628 N. Main St. #263 Salinas CA 93906 Phone 831-789-9320 | [email protected]
- Core6.Marketing
