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User personas and information architecture

Task

  • Create three user personas.
  • Develop an information architecture for the project based on the card sorting method.
  • Create a sitemap.

Result

Created persona profiles, and sitemap based on card sorting method.

1. User Personas

In software development and design, a user persona is a fictional representation of a typical user of a product or service. User personas are created to help development teams better understand and empathize with the end-users, their needs, goals, and behaviours.

Persona 1: The Modern Adventurer

Persona 1 Persona 1 Details

Persona 2: The Teenage Explorer

Persona 2 Persona 2 Details

Persona 3: Experienced Voyager

Persona 3 Persona 3 Details

2. Information Architecture and Card Sorting

Information architecture is a critical component of user experience (UX) design that focuses on the organization and structure of information within a digital product or website. It involves arranging content and data in a logical and user-friendly manner to make it easy for users to find what they need. Card sorting is a user research method used in UX design to determine the most intuitive and user-friendly information architecture for a website, application, or other digital products.

Home

  • Includes Hero section (logo, navigation bar, image, and search bar)
  • Slider of Destinations
  • Footer with sitemap

Destinations

  • Allows searching and filtering destinations

Guides

  • Offers tips and tricks pages

Blogs

  • Displays user reviews
  • Allows creation of a new planning entry

Sign In

  • Allows login and registration
  • Profile

3. Sitemap

A sitemap is a visual or text-based representation of the structure and hierarchy of a website or web application. It serves as a map or outline of all the web pages, content, and sections within the site.

Sitemap created using excalidraw.

Sitemap