diff --git a/contentful/content-management/README.md b/contentful/content-management/README.md
index ffc945b6e..d77413155 100644
--- a/contentful/content-management/README.md
+++ b/contentful/content-management/README.md
@@ -25,6 +25,9 @@ ____
 
 - importing content can be achieved using the `import-content` script, which will import content from a json file into a specified environment. The json file should be in the format of the `export-processor` export outputs
 - `import-content` uses the `contentful-import` npm package to do the importing
+- By default a content import will add to an environment and not remove unrelated data
+  - It will overwrite entries with the same id as one in the import file, and leave other entries alone
+  - To delete all existing data prior to import so that the environment exactly matches the import file, set `DELETE_ALL_DATA` to true in `.env`
 
 ### Usage
 
@@ -39,11 +42,12 @@ Required Environment variables
 `MANAGEMENT_TOKEN`
 `ENVIRONMENT` (environmentId default is 'master')
 `SKIP_CONTENT_MODEL` (optional, default is false)
+`DELETE_ALL_DATA` (optional, default is false)
 
 ## Deleting all content
 
 You may wish to remove all content from an environment, for example, before importing from a backup. 
-This can be done with the `delete-all-content` script, which will clear down the entire environment. 
+This is an environment variable option in the import process, or it can be run standalone with the `delete-all-content` script, which will clear down the entire environment. 
 
 ### Setup
 
diff --git a/contentful/content-management/delete-all-content.js b/contentful/content-management/delete-all-content.js
index 1d5f76ea9..3facfa79b 100644
--- a/contentful/content-management/delete-all-content.js
+++ b/contentful/content-management/delete-all-content.js
@@ -5,8 +5,6 @@ const deleteContentfulContent = require("./helpers/delete-all-content-and-conten
 
 async function deleteAllContentfulData() {
     const client = await getClient();
-    await validateEnvironment(client);
-
     const contentTypesToDelete = process.env.CONTENT_TYPES_TO_DELETE?.split(",");
 
     console.log(`Deleting ${process.env.CONTENT_TYPES_TO_DELETE ?? 'all data'} from the following environment: ${process.env.ENVIRONMENT}`)
diff --git a/contentful/content-management/helpers/validate-environment.js b/contentful/content-management/helpers/validate-environment.js
index 0a2a576b6..bf84ed471 100644
--- a/contentful/content-management/helpers/validate-environment.js
+++ b/contentful/content-management/helpers/validate-environment.js
@@ -1,20 +1,3 @@
-const contentful = require("contentful-management");
-
-function createClient() {
-    return contentful.createClient(
-        {
-            accessToken: process.env.MANAGEMENT_TOKEN,
-        },
-        {
-            type: "plain",
-            defaults: {
-                spaceId: process.env.SPACE_ID,
-                environmentId: process.env.ENVIRONMENT,
-            },
-        }
-    );
-}
-
 /**
  * Verifies that the environment specified in .env is a valid contentful environment
  * This is important because if it isn't, the management api fails silently
@@ -22,10 +5,7 @@ function createClient() {
  *
  * @param {ClientAPI | null} client
  */
-module.exports = async function validateEnvironment(client = null) {
-    if (!client) {
-        client = createClient();
-    }
+module.exports = async function validateEnvironment(client) {
     const environments = await client.environment.getMany({
         spaceId: process.env.SPACE_ID,
     });
diff --git a/contentful/content-management/import-content.js b/contentful/content-management/import-content.js
index afa0c78b4..aeebecc42 100644
--- a/contentful/content-management/import-content.js
+++ b/contentful/content-management/import-content.js
@@ -2,7 +2,8 @@ require('dotenv').config();
 
 const contentfulImport = require('contentful-import');
 const fs = require('fs');
-const validateEnvironment = require("./helpers/validate-environment");
+const getClient = require("./helpers/get-client");
+const deleteContentfulContent = require("./helpers/delete-all-content-and-content-types");
 
 async function importContentfulData() {
   const options = {
@@ -12,14 +13,18 @@ async function importContentfulData() {
     environmentId: process.env.ENVIRONMENT,
 	  skipContentModel: process.env.SKIP_CONTENT_MODEL === 'true' ? true : false
   };
-
-  await validateEnvironment();
+  const client = await getClient();
 
   if (!fs.existsSync(options.contentFile)) {
     throw new Error(`File not found: ${options.contentFile}`);
   }
 
-  console.log("Attempting import with the following options:", options)
+  if (process.env.DELETE_ALL_DATA == 'true') {
+    console.log(`Deleting all existing data from ${options.environmentId}`);
+    await deleteContentfulContent({ client: client });
+  }
+
+  console.log("Starting import with the following options:", options)
 
   try {
     await contentfulImport(options);